Jennie Wong, Ph.D. is the founder of Limelight Executive Coaching and the mother of two young children. Follow her on Twitter @DrJennieWong. Email her your questions.
-
A beginner's guide to Google AdWords
This week’s “Ask the Mompreneur” features an interview with Richard Alfonsi, Google’s VP of Global Display Sales and Strategy. Ask the Mompreneur: How can small business owners use Google AdWords as a tool to develop a keyword strategy for their company websites? Richard Alfonsi: When people search, they enter what’s called a keyword phrase. If you’re looking for great apple pie...
More...Feb. 17, 2012 | Permalink -
How to manage contract labor in 4 easy steps
This week’s question comes from dadpreneur and Search Engine Optimization (SEO) consultant Fred Sexton , founder of Mouse and Man . Q: How do you track the work of contractors hired overseas to ensure accountability? The most important thing to remember is that managing virtual workers requires the same skill set as managing on-site employees. The only difference is that you have to be even more disciplined and intentional in managing your own time to complete the following superv...
More...Feb. 13, 2012 | Permalink -
Tax advantages to owning your own business
I’ve been thinking about starting my own business and am wondering, how much will I need to bring in to equal what I’m currently making as an employee? Ask the Mompreneur: This is a great question, but a complicated one with many variables. At a high level, you’ll need the following information to come up with a good approximation: - &...
More...Feb. 06, 2012 | Permalink -
Achieve your resolutions
Happy New Year from Ask the Mompreneur! Have you made any business or personal resolutions for 2012? As an executive coach , I work with senior leaders and business owners all over the country to help them achieve their goals, break their own records, and reach their personal bests. During a weekly 1-hour phone call, we focus on their highest priorities and design action items that will make them a reality. Here is a quick summary of some proven technique...
More...Jan. 27, 2012 | Permalink -
Multi-tasking gadget for mompreneurs
This week’s “Ask the Mompreneur” features a product review from Cassandra Hutton, a member of The South Charlotte Playgroup , a local mom’s club with over 700 members. Ask the Mompreneur: As a business owner and mother of two, I find myself doing things like feeding the baby with one hand while I check email with the other. So I love the idea of helping my toddler eat more independently. Thanks for sharing such a cool ga...
More...Jan. 20, 2012 | Permalink -
Taking Facebook fans to the next level
Q: I’ve done a good job of building Facebook friends/fans and Twitter followers. Now how do I take that relationship to the next level to encourage referrals? In the classic rom-com Annie Hall, Woody Allen says, “A relationship, I think, is like a shark. It has to constantly move forward or it dies.” So how do you move forward with all the good folks who have, say, “liked” your company page on Facebook? ...
More...Jan. 13, 2012 | Permalink -
Work from home balance for moms and dads
This week’s “Ask the Mompreneur” features an interview with Raleigh moms coach Gaye Esser, founder of RedefineBalance.com . Ask the Mompreneur: Many of us have New Year’s resolutions about work life balance. For those parents who work from home, either full-time or part-time, achieving this balance is even trickier. What advice do you have? Gaye Esser: Working and raising children can be...
More...Dec. 30, 2011 | Permalink -
Innovation boosters
This week’s “Ask the Mompreneur” features an interview with organization development expert Dr. Sherry Nooravi, Principal of Strategy Meets Performance . Ask the Mompreneur: As the new year approaches, what can we be doing to become more innovative in 2012? Sherry Nooravi: Innovation is a must whether you are a sole practitioner or part of a multi-billion dollar firm. We can stay competitive by consistent...
More...Dec. 19, 2011 | Permalink -
Bonding with a second pregnancy
Dear Readers, You may have noticed that this is the first new column I’ve posted since early November. That’s because the new baby surprised us and came a couple of weeks early! We are all doing great and adjusting well to becoming a family of four. In honor of the occasion, this week’s blog features a question about second pregnancies from parliamentary procedure training guru Susan Leahy, founder of Robert’s Rule...
More...Dec. 09, 2011 | Permalink -
Managing “feast or famine” small business cycles
This week’s “Ask the Mompreneur” question comes from Charlotte branding and print designer Nikki Coe, founder of Nikki Ink Creative Studio . Q: As a new business owner, I have a couple of big customers who seem to hit me with rush jobs at the same time. How can I better manage this “feast or famine” cycle? Small business owners know “It never rains but it pours.” You can twiddle your thumbs fo...
More...Nov. 07, 2011 | Permalink
Our Partners
Little Ones Magazine and Macaroni Kid are MomsCharlotte content partners.
