MomsCharlotte.com
JENNIE WONG

Jennie Wong, Ph.D., is a nationally syndicated columnist and the creator of the product quiz website www.ABorC.com.
Email her.

  • 5 qualities of successful mompreneurs

    What do successful mompreneurs have in common?

    This week, we’re featuring a “Best of” Ask the Mompreneur.   Question:   I’ve been told that I would be “great at being my own boss." What attributes do you think make for a successful entrepreneur? Are women naturally better suited to be entrepreneurs because we're used to multitasking and moms even more so?   Answer:   The attributes of a successful entrepreneur are indeed similar to the...

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  • Making a community using Meetup

    Tips for creating a real-life community using Meetup.

    This week’s “Ask the Mompreneur” features an interview with Jill Salzman, founder of The Founding Moms, a kid-friendly collective of monthly Meetups for mom entrepreneurs .  Salzman is also a serial entrepreneur , podcaster , and TEDx speaker .   Ask the Mompreneur   I’m a big fan of Meetup.com and have used it to find existing events to help me learn and network.  I’m fascinated by how you’ve used it t...

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  • What’s in a business name?

    Lessons from naming Gift Gather, a cash-gift registry.

    This week’s “Ask the Mompreneur” features an interview with Cynthia Kellogg, gifting expert and the founder of the cash-gift registry GiftGather.com.  (You can use GiftGather.com to set up a “fund” for your wedding/honeymoon, birthday, graduation, or other special event, or you can use it to collect funds from a group of people chipping in on a gift for someone.)   Ask the Mompreneur   Of the many challenges busines...

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  • 3 back-to-basics tools for your business

    Business basics from within.

    This week’s “Ask the Mompreneur” features an interview with Gaye Esser, a life and business coach for moms and the founder of Redefine Balance .   Ask the Mompreneur   I’m a big believer in the power of fundamentals, versus anything fancy.  I often see business owners get sucked into the latest trends or technologies and just generally making things too complicated.  What advice do you have for a back-to-basics approa...

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  • 5 tips for marketing to moms

    How to reach moms with your brand.

    This week’s “Ask the Mompreneur” features an interview with Samantha Kurtzman-Counter, President and co-founder of The Mother Company, which specializes in safety and social skills media for kids .   Ask the Mompreneur   A lot of companies would love to tap into the mom market, but your company really puts “by moms, for moms” at its very core, right down to the name.  What advice do you have to folks like myself who ar...

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  • Master the 4 P’s of Branding

    Your purpose is the foundation of your brand.

    This week's "Ask the Mompreneur" features an interview with Juan Garzón, a messaging strategist who helps creative entrepreneurs clarify their brand, communicate their value, and accelerate the growth of their business.  He's also a startup mentor for both the Impact3 and RevTech Labs accelerator programs in Charlotte, NC.   Ask the Mompreneur   Whenever I hear about “branding,” it usually refers to some big company changing...

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  • But will it sell? Advice on product viability

    Do your homework before you launch a new product.

    This week’s Ask the Mompreneur features an interview with Kwame Molden, who designs and sells unique wood watches for men.  Molden is the co-founder of Springbreak Wood Watches .   Ask the Mompreneur   As the manufacturer and retailer of high-fashion wood watches, how did you determine if your unusual product would find buyers?  What tactics did you use prior to making the investment in inventory and marketing?   Kwam...

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  • A Mother’s Day Manifesto

    The glass ceiling vs. the glass door.

    Mother’s Day is next weekend, so this is the time of year when we hear many touching and heartfelt odes to moms and motherhood.  I’m a mom of 2 myself, and I’m happy to accept a hearty “thank you” from my husband and kids for all that I do (including a 36-hour labor with my first child).   What I’m not okay with is the deeper, implicit message that moms are the more important parent.  I believe the work of primary parents shoul...

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  • How to do friends and family business loans

    This week’s “Ask the Mompreneur” features an interview with Anson Liang, the founder of TrustLeaf, a way for small businesses and startups to raise money from family and friends .   Ask the Mompreneur   As a serial entrepreneur yourself, what has been your personal experience with raising money from family and friends?   Anson Liang   In early 2011, I created an online business with 2 of my friends. ...

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  • 6 ways to get people to read your business blog

    This week’s “Ask the Mompreneur” features an interview with Juliana Weiss-Roessler, a professional ghostwriter and online content creator, who formerly worked as the head of the web content department for Cesar Millan, the Dog Whisperer.  Her company, Weiss-Roessler Writing , specializes in blogging, social media, and other forms of digital content.   Ask the Mompreneur   Lots of business owners know they should be blogging, but...

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