MomsCharlotte.com
JENNIE WONG

Jennie Wong, Ph.D., is a nationally syndicated columnist and the creator of the product quiz website www.ABorC.com.
Email her.

  • Master the 4 P’s of Branding

    Your purpose is the foundation of your brand.

    This week's "Ask the Mompreneur" features an interview with Juan Garzón, a messaging strategist who helps creative entrepreneurs clarify their brand, communicate their value, and accelerate the growth of their business.  He's also a startup mentor for both the Impact3 and RevTech Labs accelerator programs in Charlotte, NC.   Ask the Mompreneur   Whenever I hear about “branding,” it usually refers to some big company changing...

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  • But will it sell? Advice on product viability

    Do your homework before you launch a new product.

    This week’s Ask the Mompreneur features an interview with Kwame Molden, who designs and sells unique wood watches for men.  Molden is the co-founder of Springbreak Wood Watches .   Ask the Mompreneur   As the manufacturer and retailer of high-fashion wood watches, how did you determine if your unusual product would find buyers?  What tactics did you use prior to making the investment in inventory and marketing?   Kwam...

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  • A Mother’s Day Manifesto

    The glass ceiling vs. the glass door.

    Mother’s Day is next weekend, so this is the time of year when we hear many touching and heartfelt odes to moms and motherhood.  I’m a mom of 2 myself, and I’m happy to accept a hearty “thank you” from my husband and kids for all that I do (including a 36-hour labor with my first child).   What I’m not okay with is the deeper, implicit message that moms are the more important parent.  I believe the work of primary parents shoul...

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  • How to do friends and family business loans

    Organize friends and family business loans.

    This week’s “Ask the Mompreneur” features an interview with Anson Liang, the founder of TrustLeaf, a way for small businesses and startups to raise money from family and friends .   Ask the Mompreneur   As a serial entrepreneur yourself, what has been your personal experience with raising money from family and friends?   Anson Liang   In early 2011, I created an online business with 2 of my friends. ...

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  • 6 ways to get people to read your business blog

    Business blogging tips.

    This week’s “Ask the Mompreneur” features an interview with Juliana Weiss-Roessler, a professional ghostwriter and online content creator, who formerly worked as the head of the web content department for Cesar Millan, the Dog Whisperer.  Her company, Weiss-Roessler Writing , specializes in blogging, social media, and other forms of digital content.   Ask the Mompreneur   Lots of business owners know they should be blogging, but...

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  • Deirdre Bolton talks about risk and reward

    Deirdre Bolton covers alternative investments.

    This week’s “Ask the Mompreneur” features an interview with Fox Business Network’s Deirdre Bolton. This week, Bolton launched a brand new program on FBN entitled “Risk and Reward.” which focuses on alternative investments , real estate, startups, hedge funds and venture capital, and will provide a closer look at non-traditional ways to make money.   Ask the Mompreneur   Your new show focuses on "alternative investment...

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  • Best practices in designing your new business venture

    Venture Design helps business innovators.

    This week’s “Ask the Mompreneur” features an interview with Alex Cowan, serial entrepreneur and author of “ Starting a Tech Business .”  Cowan is the creator of the Venture Design entrepreneurial methodology.   Ask the Mompreneur   Let’s say I have a great business idea on the proverbial back of a napkin.  How can I get from there to a fully-baked business model?   Alex Cowan  ...

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  • A women in STEM success story

    Aisha Davis illuminates a path for women in STEM.

    This week’s “Ask the Mompreneur” features an interview with Aisha Davis, a graduate of Microsoft’s DigiGirlz program and Johnson C. Smith University in Charlotte.  She currently works at Microsoft as a Technical Account Manager at their location in Southwest Charlotte.   Ask the Mompreneur   How did you and your mom first learn about Microsoft's DigiGirlz program?   Aisha Davis   People s...

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  • Doing good is the latest trend among entrepreneurs

    This week’s “Ask the Mompreneur” features an interview with Sandra Marshall, a social impact consultant for both non-profit and for-profit organizations, on the topic of social entrepreneurship.   Social entrepreneurs are receiving increasing attention and support in Charlotte and beyond, including recent events at Packard Place and programs such as UNC’s Carolina Center for Public Service, which awards Bryan Fellowships to student entrepreneu...

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  • 8 simple ideas for a better workday

    This week’s “Ask the Mompreneur” features an interview with Diane Elkins, an office organizer and consultant who helps entrepreneurs deal with clutter.  Elkin’s Davidson, NC company, Positive Workspace , works with clients in the larger Charlotte area, as well as nationally via their virtual services.   Ask the Mompreneur   Whether you’re an entrepreneur or just a busy person juggling work and family, it seems like w...

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