
Jennie Wong, Ph.D., is a syndicated business writer, author of the e-book "Ask the Mompreneur," and founder of the social media website CartCentric.com.
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4 tips for better negotiations
This week’s “Ask the Mompreneur” features an interview with Taffy Williams, Ph.D., CEO of Colonial Technology Development Co . Dr. Williams is serial entrepreneur, biotech startup expert , and has raised over $100 million of investment capital. Ask the Mompreneur: How can we improve our negotiation skills in the new year? Taffy Williams: A negotiation is a process that allows parties to engage in...
More...Jan. 10, 2013 | Permalink -
Mom inventor grant winners, part three of three
In this third of a three-part series, Ask the Mompreneur takes the opportunity to interview 2012 winners of the Huggies MomInspired grant program. One of the 2012 awardees is the Happy Changer , a fabric vest that secures to your changing pad to prevent your baby from rolling during diaper changes . Erin Kelly, a Los Angeles physician and mother of two, is the inventor of the product and founder of the company Hulabye, LLC . How did...
More...Dec. 21, 2012 | Permalink -
Mom inventor grant winners, part two of three
In this second of a three-part series, Ask the Mompreneur takes the opportunity to interview 2012 winners of the Huggies MomInspired grant program. One of the 2012 awardees is Hold-On Handles , a walking rope for up to three children , manufactured by Greater Than One Kids . GTOK is a company founded by Susanne Budofsky, mother of triplets, and Robyn Spritzer, mother of three, including a set of twins. Not surprisingly, the company mission is to create...
More...Dec. 12, 2012 | Permalink -
Are you ready for a contract CFO?
This week’s “Ask the Mompreneur” features an interview with Certified Public Accountant Larry A. Clark , a contract Chief Financial Officer and Controller based in Matthews, North Carolina. Ask the Mompreneur: What’s the difference between a Chief Financial Officer (CFO) and an accountant? Larry A. Clark: An accountant or bookkeeper may process the day to day transactions of your bu...
More...Nov. 28, 2012 | Permalink -
Mom inventor grant winners, part one of three
In this first of a three-part series, Ask the Mompreneur takes the opportunity to interview 2012 winners of the Huggies MomInspired grant program . One of the 2012 awardees is North Carolina inventor and business owner Lily Winnail. She is the woman behind those cute and colorful car seat handle cushions you’ve probably seen around town, eponymously named the Padalily . How did you hear about the Huggies MomInspired grant program? ...
More...Nov. 15, 2012 | Permalink -
Do it yourself PR, part 2
Last week , Ask the Mompreneur covered some of the fundamentals of doing your own PR as a business owner. Specifically: - Shift to a “news” perspective - Target the right outlets - Pitch your story This week, we’ll wrap up this two-part series with some words o...
More...Oct. 31, 2012 | Permalink -
Do it yourself PR for entrepreneurs
You know that in order for your business to grow, you have to get the word out. You likely have business cards, print materials, and a website. You might have a Facebook page or a Twitter account, and depending on your business, you might be active on Pinterest or LinkedIn. Give yourself extra credit if you also have customer loyalty and referral strategies in place. But have you truly covered all your bases? In addition to word of mouth, ...
More...Oct. 24, 2012 | Permalink -
Intro to provisional patent applications
Please note, this article is intended for educational purposes only and is not a substitute for qualified legal advice. Be sure to consult a licensed patent attorney if appropriate. One of the things I love about being a business owner is you never really know what you’re going to have to learn next. Over the years of operating my web development company with my husband, I’ve had to teach myself everything from sales to search engine o...
More...Oct. 17, 2012 | Permalink -
How to raise an entrepreneurial kid
This week, “Ask the Mompreneur” features an interview with Ginger Wagoner, a Charlotte wedding and family photographer and owner of the photography studio Photosynthesis, Inc . Ask the Mompreneur: Your 10-year-old daughter Zoe has put together a non-profit event called the FUN Festival for Fairness and Unity Now, which will benefit the Dilworth Soup Kitchen and Habitat for Humanity . I’m incredibly impressed that...
More...Oct. 10, 2012 | Permalink -
QuickBooks Online for beginners (Part 2 of 2)
This week, “Ask the Mompreneur” completes our two-part series on QuickBooks Online, featuring an interview with Kimberly Gervase, owner of So Snaps , an innovative hair and clothing accessory company. Ask the Mompreneur: Last week you explained some of the advantages of QuickBooks Online versus the desktop version. This week, can you give us a roadmap for how to get started? Kimberly Gervase: ...
More...Oct. 03, 2012 | Permalink



