Jennie Wong, Ph.D., is a syndicated business writer, author of the e-book "Ask the Mompreneur," and founder of the social media website CartCentric.com.
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Selling through social media
Every business owner seems to be at a different point in their journey with social media. If you’re just starting out, take a moment to read Glenn Burkins’s recent articles that describe the popular social media sites and give general guidance on building your social media brand . They provide an excellent primer for the newcomer. If you've already laid a basic foundation for your business, such as creating a Facebook business...
More...May. 18, 2013 | Permalink -
Warren Buffett's tips for mompreneurs
This week’s “Ask the Mompreneur” features a guest blog post by Liz Claman , an anchor at FOX Business Network and a favorite of one of the world’s best investors: Warren Buffett. Claman will interview Buffett on Monday (5/6) at 9:30 AM/ET on the FOX Business Network, and will feature live questions from students at Wake Forest University Business School. Liz Claman: Warren Buffett loves women. Let me re-phrase that: He...
More...May. 03, 2013 | Permalink -
Is it 401(k) time for your small business?
This week’s “Ask the Mompreneur” features an interview with Maxime Rieman, financial markets analyst for NerdWallet , a personal finance and investing website . Ask the Mompreneur: Once a small business reaches a point of stability and profitability, it becomes time to consider a company retirement plan. What advice do you have for entrepreneurs looking to set up their first 401(k) plan? Maxim...
More...Apr. 19, 2013 | Permalink -
Tips from Yelp on online feedback
This week’s “Ask the Mompreneur” features an interview with Darnell Holloway, Yelp's manager of local business outreach. Ask the Mompreneur: As a small business owner, what can we do to handle online feedback in a constructive way? Darnell Holloway: In January 2013, Yelp had 100 million unique visitors turn to the site to help them make a spending decision. Given this, small business owners ...
More...Apr. 02, 2013 | Permalink -
RevTech Labs new class of startups – PlateShare
This week's Ask the Mompreneur features one of the Charlotte-based startups recently selected for this year's class of RevTech Labs. RevTech Labs is a 3-month program focused on early stage mobile, software, and web companies and provides free office space, mentoring, and programming, culminating with Demo Day where the companies will present to investors. PlateShare is the creation of Katie Levans. How did you learn about RevTech Labs? ...
More...Mar. 20, 2013 | Permalink -
RevTech Labs new class of startups - Podanize
This week's Ask the Mompreneur features one of the Charlotte-based startups recently selected for this year's class of RevTech Labs . RevTech Labs is a 3-month program focused on early stage mobile, software, and web companies and provides free office space, mentoring, and programming, culminating with Demo Day where the companies will present to investors. Podanize is the creation of the husband and wife team of Steven Sacks and Nikki Sacks. How did you learn about ...
More...Mar. 06, 2013 | Permalink -
User experience (UX) design tips from the Obama campaign
Recently, the first-ever director of user experience in a U.S. Presidential campaign, Chicago-based UX expert Jason Kunesh, presented a talk to the Bay Area chapter of ACM SIGCHI titled, “Politicos, Geeks and Kool-Aid Drinkers: Tall Tales of Design Chicanery from Inside Obama for America HQ.” During his prepared remarks and Q&A session with the audience, Kunesh shared personal stories, photos, and practical advice. But first, what exactly is us...
More...Feb. 24, 2013 | Permalink -
Does your business have a signature holiday?
As we put the 2012 holiday season in our rearview mirror, it’s a good time to reflect on new business growth strategies for the coming year. One such strategy you may wish to consider for 2013 is selecting a “signature holiday” for your business. You may recall that last December your mailbox was filled with holiday greetings. It is common practice for businesses to send out year-end holiday cards to their valued customers, but by doin...
More...Feb. 20, 2013 | Permalink -
3 lessons in effective messaging from this year's Super Bowl ads
This week’s “Ask the Mompreneur” features an interview with sales communication strategist , Juan Garzón. Ask the Mompreneur: Millions of small business owners watched the Super Bowl last weekend with its commercials being the highlight for some. CNN Money reports that a 30-second spot this year went for a record high $4 million. What can we learn from these "best of the best" ads for our own companies? Juan Garzon: As entre...
More...Feb. 06, 2013 | Permalink -
DIY headshots for business owners
This week’s “Ask the Mompreneur” features an interview with Charlotte portrait photographer Taylor Stading of Taylor Stading Photography . Ask the Mompreneur: From business cards to websites to social media profiles, it seems that every business owner needs a professional-looking headshot. What advice do you have for entrepreneurs to help them create a credible look on a do-it-yourself budget? Taylor Stading: Many business owners tend...
More...Jan. 24, 2013 | Permalink
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Mandy Ravin is a mom of three who manages the MomsCharlotte site in between carpool drops-offs, soccer games, gymnastics meets, homework, laundry and trying to stay sane in the nutty world that is being a mom. Mandy can be reached at: mravin@charlotteobserver.com and welcomes your ideas, events, feedback, resources, and anything else that helps you be a happier mom.
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