The Insider

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Beam to the hip zone with a new iPhone

Jeff Elder
Jeff Elder
Jeff Elder spent a year in Silicon Valley studying social networking at Stanford University, visiting Twitter and Facebook and meeting the companies' leaders. He writes about how our lives intersect online.

Today's Insider theme is … Brick and mortar businesses are back! Hundreds lined up Friday at the “Star Trek” set calling itself the AT&T Experience store on Fairview Road, and at the Apple Store in SouthPark, waiting for the new iPhone. (If you don't have one, you are SO late-June.) At the AT&T store, many folks were tossing their disposable RAZR phones, like uber-hip stay-at-home mom Berkeley Gardner of Eastover, who wanted an iPhone so she could check e-mail while waiting to pick up her kids.

Inside the AT&T store I ran into my friend Skipper Beck. He reminded me – and Charlotte's biker community – that one of the great charity events in town is coming up: The Hendrick Charity Ride benefiting kids on Sunday, Aug. 24. www.hendrickcharityride.com

Another store nearby opens today, Experience Home Entertainment in Morrison Center on Sharon Road. David Stollmack, a veteran of Charlotte home-entertainment retail, is behind the 3,800-square-foot “imagination center” that helps shoppers visualize the entertainment experience they want at home. www.experiencehe.com

New at The Cable Box

New yearlong concert-ticket plan at The Cable Box, Time Warner Cable Arena. Your Exclusive Access plan includes premium tickets, club access – AND parking. Atlanta, Minneapolis and a handful of other venues carry the program, run by Indianapolis-based Live-360. YourExclusiveAccess.com

Pegasus Award nominations

Charlotte PR is ready to honor another community leader. The local Public Relations Society of America folks are seeking nominations for the annual Pegasus Award. Last year hunky schools chief Peter Gorman won, and past leaders include CPCC's kinetic Tony Zeiss, Duke Energy's poised Ruth Shaw, broadcasting stud Jim Babb, and The Big Cat and Little Cat, Jerry and Mark Richardson. www.prsacharlotte.org

Calling women biz leaders

It's “American Idol” meets “The Apprentice” for local women entrepreneurs, as Make Mine A Million comes to The Blake Hotel on Oct. 7.

Businesswomen from all over the state can apply now to compete for prize packages. CEO and founder Nell Merlino – she started Take Your Daughter to Work Day – will be there. www.makemineamillion.org

Send us items!

That's the line of people waiting for the new iPhone at the AT&T Experience store on Fairview Road on Friday morning. The photo was taken with my iPhone. Call 704-358-5032 or e-mail jelder@charlotteobserver.com

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