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Wouldn't you like your company to have self-identified fans who post their photos and rave about you on the world's most popular Web site?
Many companies have exactly that, in the form of Facebook fans. And that highly visible base of loyal customers is causing those companies to shift a good deal of their Web presence from their home pages to Facebook.
Ed Dilworth, CEO of San Francisco's Conspiracy Media Group, told the Observer on Monday that one of his consulting clients, Kellogg's, now turns to Facebook to announce new product launches, like the latest flavor of Pop-Tarts.
Why? “It's fun to be a fan of Pop-Tarts on Facebook,” Dilworth said at a social media conference in Greenville, S.C.
Pop-Tarts has more than 777,000 fans on Facebook. Kellogg's still maintains a home page, of course, but, right now, Facebook is a big part of the company's Web presence, Dilworth said.
This works locally, too. Stationery and gift store Paper Skyscraper in Dilworth has a thriving community on Facebook, more than 570 fans. Step By Sloan, the East Boulevard shoe store, has a very active and loyal Facebook fan group of more than 300.
Oh, and Kellogg's All Bran also has a fan page on Facebook. Membership: 75.
Allen Tate adds new tool
Allen Tate, an old name in real estate, has embraced a cool way to give buyers info about properties: texting. Mobile apps company CellSigns, which has been doing this for a few years, is hooking Allen Tate up with a service that allows interested potential buyers to text a code and receive all the 411 on a house. (Other real estate companies are using texting to send out info, too.) The service is launching this week in Charlotte. Properties with mobile texting capabilities will be identified with sign riders, indicating the property ID and text messaging number.
Ad Age honors BooneOakley
BooneOakley, the innovative Charlotte ad agency that hit a home run this year with its YouTube video home page, has won a major award. Advertising Age magazine has named BooneOakley its small agency of the year for the Southeast. “We've always sort of been the pranksters who come up with fun stuff,” said co-founder David Oakley. “This legitimizes us.” In typical fashion, the agency has announced the award with a quirky new YouTube video. You can watch it here: http://bit.ly/Sb2bo.
Observer Twitter directory
The Observer's Twitter directory for Charlotte is available online and can be seen at http://bit.ly/dbaLi.
If you're a businessperson on Twitter, you need to be on it, just like you need to be in the Yellow Pages.
Jeff Elder writes about
Charlotteans' lives online.
