Someone in authority is finally helping to relieve the strain of this bad economy, and not in a way that's going to raise taxes later, foul the environment or create debt.
The AMC theater chain has decided to make every movie available for $5 a ticket Mondays through Thursdays.
All movies, all shows, all venues – Northlake, Carolina Pavilion and Concord Mills locally – are $5 (there's a $1 service charge if you purchase online in advance).
The chain has also discounted concessions: $7.50 will buy you a 32-ounce popcorn, 16-ounce drink and a regular box of candy. (Go to amctheatres.com and click on “concession offers and more” for details.)
Reduced-price matinees have always been common, but this is the first time evening shows are just as cheap. Such discounted tickets could be the first step toward the kind of common-sense pricing exhibitors now resist.
The law of supply and demand prevails on other circuits, where hot bands and plays charge more.
But at movie theaters, every day has traditionally been equal – even though attendance during the week is much lower than on the weekend – and every movie has been equal, so that blockbusters such as “ Hancock” and obscure indie films cost the same.
The Charlotte Observer welcomes your comments on news of the day. The more voices engaged in conversation, the better for us all, but do keep it civil. Please refrain from profanity, obscenity, spam, name-calling or attacking others for their views.
Have a news tip? You can send it to a local news editor; email firstname.lastname@example.org to send us your tip - or - consider joining the Public Insight Network and become a source for The Charlotte Observer.Read moreRead less