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DirecTV provides bonus PGA Championship coverage

By Langston Wertz Jr.
Langston Wertz Jr.
Langston Wertz Jr. writes about videogames, gadgets, golf and sports for The Charlotte Observer and Charlotte.com.

lwertz@charlotteobserver.com

Golf fans again will get added major championship golf coverage from DirecTV, which will have 10 dedicated channels to bonus PGA coverage today through Sunday.

Available on channels 700-709, the free channels, including four HD channels, will offer coverage of a featured group each day, live network coverage and featured holes (two par -3s). Another channel will offer “Player In Depths” with features, highlights and other specials on participants.

The Players In Depth channel will feature a camera crew and host visiting the driving range or the 18{+t}{+h} green and conduct interviews, while another host will provide voice-over highlights and lead-ins to additional content.

The PGA Championship Interactive Mix Channel will display all four channels on a single screen, allowing viewers to select and tune to each as a full-screen channel, each of them available in HD. Each individual channel will also provide access to scores and stats at the push of a button.

Coverage will run today and Friday from 1 p.m. to 7 p.m. On the weekend, it will air from 11 a.m. to 7 p.m. There will also be complimentary online coverage on PGA.com

Bridgestone releases tour ball for slower swinging good players

You're a low handicapper but you can't swing fast enough to really max out some of the tour quality balls on the market? Bridgestone's new Tour B330-RX aims to change that.

The RX is one of three new balls released using data from its nationwide ball-fitting sessions.

“Ball-fitting has proven to be a valuable diagnostic tool - helping thousands of golfers become better informed about how to choose the right golf ball for their game - and now it has become a catalyst for our research and new product development, providing valuable insight into what golfers need most,” said Dan Murphy, Senior Director of Marketing for Bridgestone Golf.

Through its ball-fitting program, Bridgestone tested thousands of golfers and found that no ball on the market could deliver tour-level spin and performance on the greens while also offering a softer compression that allowed moderate swing speed players the ability to compress the core in the same manner a high swing speed player does with other tour-level balls. As a result, Bridgestone Golf has developed the new RX, which has a soft Gradational Compression Core to help better players. It's designed for swing speeds between 85-105 mph.

Bridestone's 2008 versions of the Tour B330 and B330-S feature Bridgestone's new dual-mantle 4-piece construction technology. While some 4-piece balls feature a dual core, the Bridgestone TOUR B330 and B330-S have dual mantle layers, providing several competitive benefits that were identified as being significant through TOUR player testing.

The 2008 B330 family of balls will feature a street price of $42.99 per dozen and will be available at golf specialty stores and green grass retailers nationwide, beginning September 2008.

News  and notes

Cleveland Golf has hired industry veteran Tom Tiffany as its regional sales manager for the Southeastern region. The addition takes Cleveland Golf from four to five regional sales managers. Tiffany, formerly a sales manager with PING and Taylor Made, will oversee 14 territory reps in North Carolina, South Carolina, Georgia, Tennessee, Kentucky, Alabama and parts of Florida.

TaylorMade's new “My TP Ball” allows customers to customize their own ball with any two-digit number (00 to 99). To create and view your own ball, visit mytpball.com

TaylorMade is again providing its Tour Staff and club professionals participating in this year's major championships with specially logoed hats and staff bags, including the August commemorative logo to be used at the season's final major – the PGA Championship. Both hats and bags feature a logo uniquely designed by TaylorMade that pays homage to the particular tournament and the particular venue at which it is being played.

The August commemorative logo features a hot rod icon as an ode to Detroit, the “Motor City.” A pair of menacing eyes and the phrase “Motor City Monster” appear on the logo, both in reference to the course's nickname, the Monster, bestowed upon it by Ben Hogan, who shot a final-round 67 to win the 1951 U.S. Open at Oakland Hills, which ranks as one of the great finishing rounds in major championship history.

Langston Wertz Jr: 704-358-5133

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