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Richardson fumbled fans' simple request

Tommy Tomlinson
ttomlinson@charlotteobserver.com
Tommy Tomlinson
I'm working on new forms of storytelling for the Observer, in the paper and online. Part of that involves gathering stories from readers. I'll be asking you for some of yours on a regular basis. You can see the results on my blog, Tommy's Table.

I've worked for the Observer for 21 years, as a bureau reporter, music writer and columnist. I live in Charlotte with my wife and our often-smelly mutt named Fred.

In 1993, on the day NFL owners voted to bring the Carolina Panthers into the league, Jerry Richardson stood on the stage in Chicago and looked for a camera from back home.

The man who worked so hard to get the team here stared straight into the lens and said he had a message for the fans: "Thank you, thank you, thank you, thank you!"

Now it sounds like he has a couple other words in mind.

The Panthers owner had a news conference Tuesday - his first in nine years - where he simultaneously came off as irritable, cheap, confused, obstinate and a bit of a bully.

Here's part of his opening statement. Take a deep breath before you dive in.

"I think if we think about a number of things, and we look back over time - and time for me is a long time - I guess I would want to start by saying that, I think it was the Meineke Bowl that we went to ... What's your name? Young lady. Nicole? Who are you with? OK. Welcome, Nicole, I don't know you. In fact, I don't know a lot of people. It has been a while since I've been here."

It didn't improve after that.

He batted away legitimate questions like blowflies. He directed Fox reporter Morgan Fogarty - who happens to be blond and beautiful - to come sit right in front of him. (There's a backstory - he was teasing her for "abusing" him in a previous interview - but it still gave off a bad whiff.)

But those are misdemeanors. The bigger problem is that what he said about his team made no sense.

Try to square these ideas:

1. Richardson said it was a positive that the Panthers let go several key veterans, because young players need to be on the field.

2. He said he knew John Fox preferred to play veterans.

3. He kept Fox as coach anyway.

The only logical explanation is financial. The Panthers saved money on players this season and might save money on coaches next season, especially if there's a players' strike or lockout. (Richardson is one of the key owners in those negotiations.)

Nobody expected the Panthers to go 2-14, but it's clear that the team hit some version of the reset button. Then why not fire a coach who didn't want to start over? Because he was still under contract, and you'd have to pay the old coach and the new one.

Other owners, in all sports, have been willing to take that hit to get better. Richardson wasn't.

Look, I admire Jerry Richardson. He made himself a rich man, then willed the Panthers into existence when few others believed. We get our hair cut at the same place. It's not fancy. We've crossed paths a couple of times, and he's always been nice.

But he's not the only one with a stake in the Panthers.

Part of the reason this team is in Charlotte is because tens of thousands of fans bought personal seat licenses, giving the Panthers millions in upfront money before they ever sold a ticket. That's a risky investment. The deal with sports is that you never know what value you're going to get. You pay the same whether your team wins by three or loses by 30.

As a fan, in the end, you can ask only a couple of things of your team. They ought to do their best. And they need to have some kind of plan.

I don't think Richardson did his best for the Panthers this year. And after watching him, it's still not clear if he has much of a plan - or much concern for what anybody else thinks about it.

Richardson had a heart transplant not quite two years ago. Nobody should expect him to be the same man he was on that great day in '93. But back then, he acted like we were in this together.

On Tuesday, he acted like we all work for him.

Tommy: 704-358-5227; ttomlinson@charlotteobserver.com ; facebook.com/tommytomlinson ; Twitter @tommytomlinson; blogging at ttomlinson.blogspot.com

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