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A part of your world, every day for 125 years

By Rick Thames
Observer Editor

Happy 125th birthday to The Charlotte Observer, a newspaper that first began telling Charlotte's story when it was yet a dream.

Along the way, the Observer has put forward some dreams of its own, helping to shape our region in significant ways. Some will say for the better, others for the worse, depending on a particular issue or outcome. But there is no denying that the place where we live today is a blended legacy of an aspiring city and its newspaper.

That legacy continues now as Charlotte shakes off a devastating collapse of the banking industry and the Observer rewires itself for the digital age. Neither job will be easy, which makes it an especially good time to remember how far both have come.

Here's a start. As hard as it is to imagine, Charlotte was North Carolina's third-largest city 125 years ago.

Easier to imagine? The good people of Charlotte were hardly satisfied with that.

Then, as now, this town was awash in ambition. And times were far more desperate.

The Civil War had laid waste to the state's plantation-based economy. What now? At least Wilmington, the state's largest city, had a seaport. Raleigh, the state Capitol.

Charlotte, barely more than a crossroads, had no obvious advantage. Undaunted, its businessmen created one.

They took for their own an emerging vision for a "New South," one that would be powered by the newfound wonders of the Industrial Age.

Soon, they were erecting cotton mills patterned after the mass-production plants refined in Northern states. Only, Charlotte's mills could take advantage of cheaper and more plentiful labor. They expanded warehouses and other businesses to support those mills. They repaired their railroads to better connect with other markets.

And in the spring of 1886, they recruited a newspaper - this newspaper - to help propel their march forward.

By today's standards, that paper would hardly be worth a walk to the recycling bin: A single sheet, printed on front and back and folded to make four pages. No wire services. No presence in Washington or Raleigh.

"It relied on the energy and imagination of its editor and reporter and on the items they found to reprint from other newspapers," writes former Observer editorialist Jack Claiborne in his book "The Charlotte Observer, This Time and Place."

That's right. One editor. One reporter.

Still, the businessmen saw their young newspaper as an asset, much like the steam engines that powered their mills. A paper could give voice to their calls to upfit the local economy. It could raise the town's profile, strengthen its political muscle.

In hindsight, it's hard to argue with their success. Less than 20 years after the first cotton mill opened, Charlotte surpassed Wilmington as the biggest city in the state. Charlotte's home county of Mecklenburg, with 919,600 residents, is now the largest and most prosperous in the Carolinas.

The Observer did some upfitting of its own. It is now the largest news-gathering organization in the Carolinas, with more than 1 million readers in print and online.

For that to happen, however, those founding businessmen first had to learn a lesson about a newspaper's most valuable asset - its editorial independence.

The paper was not quite 5 years old, and still called The Charlotte Chronicle (renamed The Charlotte Daily Observer one year later).

Among the businessmen invested in the Chronicle was the mayor, F.B. McDowell, Claiborne says. When the paper's editor resigned, McDowell - both mill owner and politician - stepped in to decide what was news. In today's world, few journalistic conflicts get worse than that. The citizens of that day didn't take it well, either. And a competitor, the newly minted Charlotte News, had a field day hurling criticism.

"The new editor of the Chronicle found he had no effective way of responding," Claiborne writes. "McDowell was so deeply enmeshed in conflicts of interest that he couldn't argue his own point of view in his own newspaper."

McDowell lasted two weeks. Later, with debts mounting, the investors sold the paper to one of their own, an industrialist and engineer named Daniel A. Tompkins. He, in turn, brought in a widely respected editor, Joseph P. Caldwell.

Tompkins as publisher, and Caldwell as editor, set new house rules that continue to this day. Publishers manage the business. Editors independently make decisions about the news, beholden only to the truth.

This pair also set a gold standard for wielding that editorial independence, expressed in an editorial introducing themselves to the city.

"We invoke the support of the people of this city, county, state and section, in the end that the Chronicle may become not only a potent agency for the promotion of the public welfare, but at the same time the object of pride and affection to its constituency," they wrote.

In other words, this is our city, too. In all that we do, know that we always have its best interests at heart.

No doubt, they did. Still, over its history, the Observer has recorded its share of hits and misses in pursuit of the truth.

At its worst, the paper clung stubbornly to the status quo. It perpetuated racist viewpoints well into the 20th century. It initially argued against voting rights for women. When the stock market crashed spectacularly in 1929, a Page 1 headline read: "Stock Crash Doesn't Alarm Business."

The Observer often shined brightest when it broke rank from conventional wisdom. In 1894, it helped turn back a church-inspired campaign to eliminate public funding for the University of North Carolina. In 1904, it practically cowed reluctant elected officials into establishing the city's first public park (Independence Park). When the Supreme Court ruled against segregated schools in 1954, the Observer was one of the few newspapers in the South to respond positively, Claiborne notes, costing it several thousand subscribers.

But for most readers, the Observer's greatest achievements unfold on its pages every day, in print and online. There, readers can meet other people in their community that they otherwise would never know. And once they do, many decide to do much more.

That's why there will be plenty of cookies for months to come inside Charlotte's new Ronald McDonald House. The Observer told of an effort to collect money for cookie dough and readers responded with enough cash to buy more than 600 tubs.

It's why so many people came to the aid of the Friends of the Library for a book sale that the nonprofit ran out of room to display all the donated books.

Why 32 citizens surprised county officials by volunteering within 24 hours to go online and attempt the complicated task of redrawing Mecklenburg voting districts.

And why 768 donors lined up for a bone marrow registry drive at St. Gabriel Catholic Church in honor of Jordan Jemsek after reading about the 7-year-old Charlotte girl's battle with leukemia.

Hardly a day passes that our newsroom doesn't witness the power of many who are reading from the same page. I sometimes call these moments "daily miracles." And they illustrate what we mean when we say that for all the challenges that the Observer faces, readership is not one of them.

In fact, the Observer now reaches more people than at any other time in its history, thanks to our staff's aggressive adaptation to the Web and other technological advances.

You now can read Observer content as a printed daily paper, on CharlotteObserver.com, on niche websites, on a Kindle, in an e-edition (a digital replica of the printed paper), in five community weekly newspapers and four magazines, on Facebook, Twitter and even an application for your iPhone. A Droid phone app is also on the way.

If that's the case, why has the Observer resorted to cutting back some services, reducing sections and even laying off employees?

One reason will be familiar to most anyone in business - the recession. More than 70 percent of the revenues that support our operations come through advertising. And many of our advertisers were hit hard by this downturn.

A longer-term issue is that all traditional mass media are still in search of business models on the Web that will provide the kind of resources their readers and viewers have grown accustomed to over the years. This is not all that surprising if you stop and think about it.

Business models for the delivery of printed news took hundreds of years to develop and mature. In fact, newspapers existed for 100 years before anyone thought to put an advertisement in one. By comparison, digital business models are still in their infancy. Make that the womb.

As we look ahead, we believe this is the more important point: The concept that came to life in Charlotte as a newspaper 125 years ago is as relevant as ever.

"The Observer's always been Charlotte's biggest community-building mechanism," says Tom Hanchett, historian of Charlotte's Levine Museum of the New South. "A good newspaper is more than simply a mirror, reflecting reality. It's a lens, focusing light on what's important, helping a city see and understand itself."

Our region's people still aspire to make their communities better places to live, work and play. And if they are to move forward together, they must connect with their communities.

We are grateful that you choose to stay connected through the Observer - in all of its forms. Thanks to you, the story will continue for generations to come.

Reach Rick Thames at rthames@charlotteobserver.com, twitter.com/rthames and www.facebook.com/rthames.obs. Phone: 704-358-5001.

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