Authentic Exposure

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There are so many options for videographers: professional or not, different packages and prices... How do I choose?
-Gwen, Charlotte bride

You will find that a wedding video can be the most sentimental way to relive your wedding day. It will give you the opportunity to experience parts of your wedding day that you might have forgotten or not even seen.

Imagine not only the sights of the day being captured forever, but the sounds and feelings as well. Your wedding video will take you back again and again to that special day. It will serve as a wonderful part of anniversary celebrations in years to come and delight future generations.

Today, couples are using their wedding videos not only as personal mementos, but also as gifts to their parents and out-of-town family and friends who were not able to attend the wedding.

Because wedding videos play such an important role in preserving your memories, it is important you take special care in selecting a professional videographer.

As is true for other wedding professionals, many videographers are booked a year or more in advance. It is important to begin your search early for a quality videographer. Allow as much time as you would for the selection of your photographer and no less than six months if possible.

The quality of videos varies greatly, as do costs. Adam Coker of Authentic Exposure advises that while “a basic video may be a minimal cost to you; a quality video can range from $2,300-$10,000.” He also says, “The reason for the range consists of several technical concerns such as the quality of the lens, the style of the shooter, how many cameras are used and package add-ons.”

Just as you would not price shop for a selection of wedding gowns without seeing them first, it is wise not to price shop videographers without seeing the actual footage. Coker suggests, “When you meet with the filmmaker, ensure you are reviewing examples of his work prior to contract signing.” It is important to see a videographer’s work so you can evaluate the quality you receive for the price and to gauge the style.

Coker suggests you should look for a timeless, documentary style that will transcend time. He says, “Ask yourself if the footage will be classic in 50 years. Or, will your video memories reflect the gracious yet unprofessional offerings contributed by a family member? You will want your video to be audible, and this is why superior equipment can make a difference. If your uncle Bob is using his home camera, you can’t expect the same quality as you’d find using a professional.”

Most videographers offer packages. Coverage time and feature options can be adjusted to fit your budget. Same-week editing can be requested for an additional fee. Otherwise, expect a three to six month turnaround before seeing your final footage, Coker says. “Most footage runs 25-30 minutes in length.” Additional footage, such as a gag reel or cutting-room-floor footage, can be purchased for an extra fee.

If you have certain elements of your wedding you want captured on film, tell your videographer beforehand. List the items in detail. Coker says, “You may want to capture grandparents and other loved ones on film.” You’ll also want to nail down the “small stories” of the day’s events. Which highlights are must-haves from the ceremony? Do you want the cake-cutting, speeches, etc? Be as detailed as possible to prevent misunderstandings, and complete and sign a contract agreement with the videographer you select.

A wedding video can be one of the most exciting and moving ways to document the beginning of your life together as a married couple. It’s worth the time it takes to evaluate your selection of a professional videographer, and invest in the best.

-Thank you to Adam Coker, the owner of Authentic Exposure, who contributed to this Q & A!

Authentic Exposure
1430 S. Mint Street
Charlotte, NC 28203
704-464-2201
http://authenticexposure.com

Modern Image Photography & Videography
704-604-3111, 803-283-1869
www.weddingscharlotte.com

Vittorio Video Productions
704-650-5258
www.vittoriovideo.com

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