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    LONDON, ENGLAND - JANUARY 24: Characters of toys 'Ben and Holly' use a lift at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: Characters of toys join industry retailers and manufacturers at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: A display of Moshi Monsters characters are displayed at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: Wenlock, a mascot of the London 2012 Olympic Games, dressed a police officer on display at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: King and Queen chess pieces modelled on the British Royal family from a 'Studio Anne Carlton' set commemorating the Queen's Diamond Jubilee at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: A Queen Elizabeth II look-a-like holds a queen chess piece part of a 'Studio Anne Carlton' set commemorating the Queen's Diamond Jubilee at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: Emma Swann, of Great Gizmos, tries on a play tiara on their stand at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: A sales representative and toy character play with radio-controlled cars on display at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: A sales representative listens to the noises made by a 'Monstaz' toy on display at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: Karen Tank, of the figurine manufacturer PAPO, poses beside a farmyard scene at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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  • http://media.charlotteobserver.com/smedia/2012/01/24/16/30/514eU.St.138.jpg|416
    LONDON, ENGLAND - JANUARY 24: A man adjusts toy farmyard models on the Haba stand at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: Two men play a game of Subbuteo at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: A woman uses the Aurasma app on an iPad, which displays a virtual 3D animation of certain toys on the image of their box, at the 2012 London Toy Fair in Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: A man walks past an advertisement for a Lego "Hulk" character at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: Toy industry retailers and manufacturers attend the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: A man adjusts a model made from 'Laser Pegs' at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: People dressed as toys and lookalikes join industry retailers and manufacturers at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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  • http://media.charlotteobserver.com/smedia/2012/01/24/16/29/rf7sC.St.138.jpg|416
    LONDON, ENGLAND - JANUARY 24: A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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  • http://media.charlotteobserver.com/smedia/2012/01/24/16/28/hqu5f.St.138.jpg|416
    LONDON, ENGLAND - JANUARY 24: A man adjusts toy farmyard models on the Haba stand at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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  • http://media.charlotteobserver.com/smedia/2012/01/24/16/28/PcR7.St.138.jpg|416
    LONDON, ENGLAND - JANUARY 24: A man plays a game of Subbuteo at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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  • http://media.charlotteobserver.com/smedia/2012/01/24/16/28/YKRox.St.138.jpg|416
    LONDON, ENGLAND - JANUARY 24: A woman admires a Meccano racing car toy at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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  • http://media.charlotteobserver.com/smedia/2012/01/24/16/28/NliWr.St.138.jpg|413
    LONDON, ENGLAND - JANUARY 24: Toy industry retailers and manufacturers attend the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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  • http://media.charlotteobserver.com/smedia/2012/01/24/16/28/f32kd.St.138.jpg|416
    LONDON, ENGLAND - JANUARY 24: Bullyland figurines on display at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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  • http://media.charlotteobserver.com/smedia/2012/01/24/16/28/fEvRg.St.138.jpg|416
    LONDON, ENGLAND - JANUARY 24: Bullyland figurines on display at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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  • http://media.charlotteobserver.com/smedia/2012/01/24/16/28/nbGpW.St.138.jpg|416
    LONDON, ENGLAND - JANUARY 24: An elevated view as toy industry retailers and manufacturers attend the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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  • http://media.charlotteobserver.com/smedia/2012/01/24/16/28/IWaP2.St.138.jpg|445
    LONDON, ENGLAND - JANUARY 24: A man adjusts a model made from 'Laser Pegs' at the 2012 London Toy Fair, at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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  • http://media.charlotteobserver.com/smedia/2012/01/24/16/28/tiuHE.St.138.jpg|416
    LONDON, ENGLAND - JANUARY 24: A woman dressed as the Star Wars character Princess Leia drives a radio controlled R2D2 at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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    LONDON, ENGLAND - JANUARY 24: A woman stands on a carpet with a Lego brick design at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)
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