Moviegoers will have another theater option along the Grand Strand starting next week.
Carmike Cinemas, already a familiar theater operator in the area, is opening a second theater at Broadway at the Beach in the former IMAX Theatre space, but this one will have technology that its others in the area dont.
The new theater will feature what Carmike calls its BigD experience, showing first-run movies in 2D and 3D on the 82-foot-wide, three-story-tall screen with the latest digital sound technology that includes four-way speakers and six 21-inch subwoofers. Moviegoers will sit in high-back rocking seats.
The BigD theater, the first one in the Carolinas, will open at midnight Aug. 3 with a showing of Total Recall, which will remain at the theater for a week. The BigD theater, which has one 360-seat auditorium, will have a new movie each week, with The Bourne Legacy and the 007 flick Skyfall possibly following in the next few weeks, said Terrell Mayton, Carmikes director of marketing.
A ticket at the new theater costs about $2 more than a ticket at the regular Carmike cinema. Carmikes existing theater at Broadway will remain open so moviegoers will have the chance to see other movies than the one showing at BigD, Mayton said. Both theaters are on the 21st Avenue North side of Broadway at the Beach and will operate year-round, with BigD eventually also showing sports events and concerts.
The choice is really the big thing, Mayton said.
Carmike is filling the space where IMAX Theatre had operated until late last year when it left the Myrtle Beach area.
This is just an incredible building weve acquired, Mayton said. Weve been looking at the property for quite a while.
The theater is one of several major new additions to Broadway this summer, including Helicopter Adventures, several new shops and restaurants and a freshening up of Celebrity Square, the complexs nightclub district.
Since Carmike opened its 16 theaters at Broadway, they have been extremely popular with both locals and tourists, said Lei Gainer, spokeswoman for Burroughs & Chapin Co. Inc., which owns Broadway.
About a dozen other cities in the United States have a BigD theater, Mayton said. In Myrtle Beach, theres enough demand for it and the current Carmike theater thanks to the 14 million people who visit Broadway every year and the year-round residents, he said.
Weve just had an incredible relationship with the Grand Strand community for many, many years, Mayton said. Its a great movie-going community.
Options for Grand Strand movie-goers continue to expand with the latest technology. In June, the year-old Frank Theatre at Inlet Square Mall added about 20 D-BOX seats with motions synchronized to scenes in the movie.