Deal Saver - brought to you by the Charlotte Observer

Starting Over

0 comments
  • Print
  • Order Reprints
  • Share Share

Cornelius inventor plugs into a handy idea of his dreams

More Information

  • More stories of people starting over
  • Michael Schutte’s advice

    for aspiring entrepreneurs

    • Know what you’re getting into: “It’s a lot of work, and people don’t understand. I didn’t understand how much work it was going to be,” he says. “We’ve made a lot of sacrifices, and the company is our life now.”

    • Don’t get discouraged: “It’s like a roller coaster ride – up and down, up and down,” he says of pushing his product and running his company.

    • Be enthusiastic when presenting your product: “When people see that excitement, that gets them excited,” he says.



The idea came to Michael Schutte in the middle of the night.

He’d recalled doing chores around the house and accidentally pulling electrical cords out of the wall. It kept happening. That night he thought of an answer.

He got out of bed and scribbled some notes on a piece of paper. Those scribbles would change his life.

Schutte’s idea: an outlet cover that would hold the cords in place while he worked.

The outlet cover has two small doors, one to cover each outlet. The doors have hooks on them that users wrap their electrical cords around before connecting them to the socket.

Schutte’s always had a mechanical mind. He studied aeronautical engineering technology at Purdue University with the dream of someday working in manufacturing.

But after graduating from college in the fall of 1992, Schutte didn’t go into the manufacturing industry. Instead, he chose a family-oriented career path and took a job as a sales representative for his wife’s family’s vending company.

Now, 20 years later, the Cornelius resident is back to chasing the career aspirations he never let die. And it’s all thanks to the 3- by 5-inch plastic product he dreamed up that night in 2008.

Schutte, 42, quit his job in July as a regional manager for the vending company to focus his efforts on StayConnect Electrical Solutions, the fledgling company he founded in 2009 that sells the electrical outlet covers he invented.

“My life has changed,” he says. “I see electrical outlets everywhere.”

Schutte says he’s come up with ideas for other inventions in the past but never pursued them because he wasn’t sure if they were good. He even held onto his outlet cover idea for a while before developing it.

In 2008, Schutte began to do Internet research on how to turn his outlet cover idea into a reality. He got in touch with a product developer in Mooresville, Richard Turner, who helped him move from prototype to product.

Turner says Schutte is determined to push his product and make his company succeed.

“Michael has a very solid knack for making things happen that I’ve never seen,” says Turner, vice president of design and manufacturing for StayConnect. “In 30 years, I’ve never seen a guy that could get into companies and get meetings with buyers and stuff like Mike can.”

Turner had connections to a manufacturer in China that now makes the products for Schutte’s company. In 2010, the two men took a trip abroad to tour the Chinese factory.

Schutte says he would like for the outlet covers to be made in the U.S., but he can’t afford the higher costs associated with domestic manufacturing.

To raise money to get his company off the ground, Schutte says he refinanced his house, sold his boat for $23,500 and his Jet Ski. Overall, Schutte and his wife have invested more than $100,000. Schutte’s parents and sisters have also helped him out financially, and he’s in talks with a venture capitalist about additional funding. “Everything’s on the line,” Schutte said.

The entrepreneur has made other sacrifices, too.

“I have no life. I’ve lost touch with all of our friends, and it’s really, it’s a different life for me and my wife now,” he says.

‘I had to make a commitment’

In the beginning, Schutte didn’t understand how much work creating and running a company would be. For more than a year, he managed to work a full-time job and manage his company. But eventually, it became too much.

“It was just difficult juggling the two jobs, and I felt like I had to make a commitment,” he says.

A major event that influenced his decision came in May at the National Hardware Show in Las Vegas. His outdoor outlet cover beat out more than 400 other new products to win the award for best in class from the DIY Network and the hardware show.

The award nearly moved the inventor to tears. He says he realized he had to make a change in his life after seeing his company’s potential. Schutte left the vending company to devote himself to StayConnect.

Today, Schutte’s wife, Tracey, is operations director for StayConnect. And their 10-year-old daughter, Victoria, helps out with tasks such as packing sample boxes.

The company’s products are already available at Ace Hardware, Sears, True Value Hardware and on Amazon.com. And last month, Schutte had a meeting with the world’s biggest retailer – Walmart.

Dori Rice, whose family owns the Ace Hardware store on North Main Street in Cornelius, said the StayConnect covers aren’t flying off the shelves just yet. But she says some customers have told her they find them handy. At her store, the outlet cover with the hooks costs $5.99 and a decorative cover without the hooks costs $4.99, but prices vary by retailer.

A vision for expansion

Schutte has big plans for the future. He wants to add more products to his company’s offerings. He also wants to make the jump from home office to an office building and hire several engineers and salespeople over the next year or so.

He said he feels like he’s finally getting back to what he’s always wanted to do, but he’s not ungrateful for the experience he got from his sales job.

“I went to college for manufacturing, and I’m mixing it with retail, and it makes a perfect fit, and I am enjoying it,” he says. “I’ve got a big extra spark in me now, and I get the best of both worlds.”

Staff researcher Marion Paynter contributed.

Ross: 704-358-5170

Hide Comments

This affects comments on all stories.

Cancel OK

The Charlotte Observer welcomes your comments on news of the day. The more voices engaged in conversation, the better for us all, but do keep it civil. Please refrain from profanity, obscenity, spam, name-calling or attacking others for their views.   Read more

Quick Job Search
Salary Databases
Your 2 Cents
Share your opinion with our Partners
Learn More