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DNC organizers launch mobile app Tuesday

Users can get maps and tips on local activities, stream convention live

The 2012 Democratic National Convention mobile app launching Tuesday should be useful to both convention-goers and those not coming to Charlotte next month, according to its creators.

Available in the Apple iOS and Google Android operating systems, the free app, called DNC 2012, includes news releases written by convention staff, maps, and listings of places to eat, shop and visit around Charlotte.

To encourage visitors to explore Charlotte, the “experience” function highlights places for pet lovers, history buffs, music, and “hidden treasures” like Price’s Chicken Coop, Paper Skyscraper and the Duke Mansion. Users can plug in how much time they have available and how far they want to travel from where they are, and get a list of places to visit.

Live video of convention proceedings will air Sept. 4-5, useful to members of the media and people not inside Time Warner Cable Arena who want to follow what’s happening, said Nikki Sutton, director of digital media for the convention committee.

“We really thought a lot about who our users would be, and made sure there is something in it for everyone,” including people not at the convention, Sutton said.

Apps are the latest way presidential campaigns use technology to reach out to voters.

In 2008, President Barack Obama’s campaign took the unprecedented step of announcing via text message its vice presidential pick of Sen. Joe Biden.

Last week, GOP presidential hopeful Mitt Romney launched a “Mitt’s VP” app, where users who allow push notifications can learn Romney’s choice “before the press and just about everyone else (except maybe Ann).”

Smith: 704-358-5087
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