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CHARLOTTE, N.C. Local Realtors are making sure convention visitors know who to call in case they come to the Charlotte region and decide they don’t want to leave.
An electronic billboard campaign now on display in 10 locations in Mecklenburg, Cabarrus, Catawba, Gaston and Union counties targets visitors coming to the Democratic National Convention.
The blue, white and red signs don’t actually mention politics.
But they’re all about capturing business: “Welcome to North Carolina. Want to Call North Carolina Home? Let a Realtor Guide You.”
The Charlotte Regional Realtor Association and the North Carolina Association of Realtors worked with Adams Outdoor Advertising on the signs. A grant from the National Association of Realtors helped pay for the campaign.
The billboards are up now through Sept. 16, at points along Interstates 77, 85, 485 and elsewhere.
Convention events begin the weekend of Sept. 1 with media and delegate parties, and end the evening of Sept. 6.
“Even if visitors to this area don’t come back and call Charlotte home, we want to make sure they remember the Realtors welcomed them to our great city and state,” said Jennifer Frontera, president of the Charlotte Regional Realtor Association.
