CHARLOTTE, N.C. Charlotte boosters are bringing together a group of senior public relations professionals to help the Democratic National Convention host committee tell the citys story to the some 15,000 journalists who will be here.
The goal: to spur economic development once the Democrats leave town.
Charlotte Center City Partners, the Charlotte Regional Visitors Authority, the Charlotte Regional Partnership and the Charlotte Chamber have helped gather a team to take calls, answer questions, direct people to prominent Charlotteans and staff a media information booth in the convention center during the DNC, as visiting journalists assemble profiles of the host city.
We decided we needed to tell the story of Charlotte, said Moira Quinn, chief operating officer of Charlotte Center City Partners. Their slogan: We make it possible.
The team has distributed story ideas to journalists who have attended DNC walk-throughs and taken calls from publications that have already been writing scene-setter pieces ahead of the convention.
The group is an offshoot of the national public relations initiative the organizations developed two years ago to better market Charlotte.
In late 2010, the organizations hired Charlottes Luquire George Andrews and New York-based Development Counsellors International to help attract business, with a $200,000 annual budget.
The partnership later appointed an advisory committee of about 30 businesses, which form the backbone of the DNC project.
Local members of the Public Relations Society of America are volunteering their skills during convention week.
Thirty professionals from the Charlotte chapter will work with the convention committee. The volunteers will help write and edit news releases, monitor social media sites and provide general assistance, said Janet Hart, who is coordinating PRSA Charlottes involvement.
Hart said the group expects to serve as an information resource about the area, particularly for journalists unfamiliar with Charlotte.
The convention provides us with an opportunity to contribute our highly specialized public relations and communications experience to a worldwide media event, Hart said.