With the flip of a switch, oldies made a return to Charlotte radio.
At 5 p.m. Monday, WNOW-FM (105.3) changed formats from regional Mexican music to hits of the ’70s and ’80s. It will be known as “Old School 105.3.”
Earlier this month, Radio One announced it had reached agreement to purchase WNOW-FM for $7.75 million and would add it to its stable of Charlotte stations. Radio One’s WQNC-FM (“My” 92.7) features contemporary and rhythm & blues from the ’80s and beyond, and WPZS-FM (“Praise” 100.9) features gospel and inspirational music.
Radio One, based in Silver Spring, Md., introduced the “Old School” format at one of its Dallas stations and saw ratings growth within six months.
“Dallas ratings confirm Old School 105.3’s potential,” Gary Weiss, Radio One’s regional vice president for the Carolinas, said in a statement. “Charlotte has a healthy appetite for Old School music, and we’ve fine-tuned the mix for local tastes.”
Among the artists featured in the format are Luther Vandross; the Isley Brothers; Michael Jackson; Earth, Wind and Fire; and Anita Baker, the company said.