The Charlotte Area Transit System will move forward with selling alcohol ads on buses and trains, though neighborhood shuttle buses won't have the controversial ads, the Metropolitan Transit Commission decided Wednesday.
The Charlotte City Council had objected to an earlier MTC decision to allow beer, wine and liquor ads, which had long been prohibited. But some MTC members and City Council members and found a compromise.
The idea is that the small shuttle buses, which go into neighborhoods, won't have the ads. Of the 322 buses owned by CATS, 45 are neighborhood shuttles.
The alcohol ads will still be visible, as regular buses run on main streets through and near neighborhoods. CATS said it expects the ads to generate $600,000 a year.
CATS has said one of the first alcohol ads will be for Crown Royal Whisky, on a Lynx Blue Line train car.
- Steve Harrison