Charlotte-based Belk, Inc. is committing $6 million to fund a mobile mammogram center for women, which will operate in all of Belk’s markets, the retailer said this week.
Belk is partnering with Charlotte Radiology and Foundation For The Carolinas to provide the services. The mobile center, a 39-foot long bus, will start traveling in January. The bus will be on the road for 248 days during the year, Belk said, and will start by visiting stores in the Carolinas and Tennessee.
“We know we can save lives by increasing awareness for this disease that affects so many of our associate and customer families,” said Tim Belk, the company’s CEO, in a statement.
Belk will cover all costs of the program, including out-of-pocket costs for women who are screened.
The pink bus will be staffed by two licensed technologists certified in mammography, and each exam will be reviewed by a radiologist specializing in breast imaging.
Belk said the program represents its largest charitable donation to date.