Florida-based Publix supermarkets has named a former manager of its first store in the Atlanta market the head of its new Charlotte division, as Publix attempts to break into the North Carolina market.
Chuck Roskovich, a 37-year Publix employee, began as a clerk and spent his early years in Publix stores meat departments, the grocer said. He became the Atlanta division vice president in 2008, and was named senior vice president of product business development in 2011.
"Chuck's extensive leadership experience and his passion for retail store operations will help make our entry into North Carolina a great success," said Publix CEO Ed Crenshaw, in a statement. "We share Chuck's excitement in taking on this new opportunity to build Publix's brand in this important new market."
Publix opened its first two Charlotte-area stores earlier this year, in South Carolina. The store is planning to open its first Charlotte store in early 2014, in Ballantyne, and the company is seeking out other sites in and around Charlotte to continue its expansion.