Charlotte Bobcats president Fred Whitfield has a packed schedule of travel and managing the team’s entertainment ventures, so when he slows down to read, he focuses on books and periodicals that can help him professionally.
“I did so much reading in law school that reading isn’t quite as much fun as it used to be,” said Whitfield. “What I find myself reading is management-type books that talk about successful ways to manage your team.”
He reads local and national sports business periodicals regularly. “Rather than reading for pleasure, I’m reading what other teams are doing on the business side, to see what best practices are out there and maybe we can steal an idea.”
His favorite book, and one he recommends to students and interns, is “The Power of Who,” by Bob Beaudine. His main takeaway from it: “Share your dreams and goals with the people closest to you who obviously want to think as hard as they can to help you be successful.”
His favorite sports book has a business bent, too – “Moneyball,” by Michael Lewis, which tells the story of how the Oakland A’s revolutionized baseball through statistical analysis. -- Ely Portillo
My Favorite Titles offers reading recommendations from Carolina business leaders.














