Erik Arneson is vice president of media relations for Charlotte-based Speed Channel.
Work is a big part of Arneson’s readings and writings. He’s the author of three motor sports biographies. And he enjoys reading on topics related to his work.
“My job, as a published author and media relations professional, is to be a versatile communicator, so I tend to read works by people I think are doing a good job of it, whether in books, magazines or online,” Arneson said via email.
“I’ve been impressed with the long-running campaign by BP to maintain and win back customer loyalty after an initial media relations disaster” over the British oil-giant’s Gulf oil spill in 2010.
“In sports, I’ve been following the ups and downs of athletes participating directly with their fan base through social media,” Arneson said. “I read and study good examples of communication without limiting the topic to sports. ”
That’s why Arneson likes the way “Chasing Cool: Standing Out in Today’s Cluttered Marketplace,” by Noah Kerner and Gene Pressman, gets him thinking about how he does his job.
“I know it’s a good read when I walk away asking questions of myself and the way I am going about my business.” Celeste Smith
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