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WFAE aims younger with show changes

By Mark Washburn
mwashburn@charlotteobserver.com
Mark Washburn
Mark Washburn writes television and radio commentary for The Charlotte Observer.
  • http://media.charlotteobserver.com/smedia/2013/01/04/08/02/3qgrm.Em.138.jpg|235
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    HOMELAND: That's Carrie Mathison's hand reaching to turn her radio dial shown in scene from this season's "Homeland," shot in Charlotte. Based on frequencies, it appears she's on WSGE-FM from Gaston College. Also on her dial is WFAE-FM, "The Ride," "Kat," " Fox" and "Power 98." PHOTO BY NANCY HAYNES
  • http://media.charlotteobserver.com/smedia/2013/01/03/19/15/1tHqzA.Em.138.jpeg|192
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    Bruce Snyder

Some long overdue weeding of the programming schedule is under way at WFAE-FM (NPR, 90.7).

Gone is the second hour of “Talk of the Nation,” replaced at 3 p.m. weekdays with “The World,” a magazine show produced by the BBC. It was heard on WFAE on Saturday nights until it was dropped four years ago, and was popular with listeners then.

“Talk of the Nation’s” second hour relies largely on call-ins and program director Dale Spear thinks that’s a key reason it ranks as the lowest-rated hour in WFAE’s afternoon schedule.

“Research shows that public radio listeners don’t want call-in shows – they come to us to listen to experts,” he says.

Ira Flatow’s “Science Friday” will continue, though. It will be repackaged as “Sci-Fri Matinee” and move to 1 p.m. Saturdays in place of “Whad’Ya Know?”

WFAE intends to target the younger crowd – 40 and under – with a new lineup on weekends, Spear says.

Starting this week, “Radiolab” and “The Moth Radio Hour” will take permanent homes Friday nights at 8 and 9 p.m. “Radiolab” makes innovative use of audio to illustrate stories. “Moth” features true tales told in an unscripted fashion.

“Snap Judgment” takes the 10 p.m. Friday slot (and repeats Saturdays at 8 p.m. after “Prairie Home Companion”), with host Glynn Washington taking listeners on a narrative journey illustrated with music.

“Sound Opinions,” featuring rock critics Jim DeRogatis and Greg Kot, will air Fridays at 11 p.m. with discussions of various genres of modern popular music.

“Public Radio Mix,” an experimental show that showcases the best of public radio essays, stories and the work of up-and-coming producers, will air Saturdays at 9 p.m. to midnight.

That means the demise of “Thistle & Shamrock,” the Celtic music show that Fiona Ritchie launched in 1981 on WFAE and took into national syndication two years later. Ritchie still does the show from her home in Scotland and fans can listen to it streamed on thistleradio.com.

Media Movers

After a decade at Fox Charlotte (WCCB, Channel 18), sports director Bruce Snyder departs. Snyder has covered the gamut of local sports and hosted the station’s “Fox Got Game” franchise. Before joining Fox Charlotte, he worked in sports for TV stations in Raleigh, Greensboro and Winston-Salem. … Derek James gets a two-year contract extension as co-host of “Fox News Rising.” James, former morning host on WKQC-FM (“K” 104.7), joined the station in 2005 and has been on the morning show for two years. …

Ben Bradford, who recently graduated from Columbia University’s Graduate School of Journalism, joins WFAE-FM (90.7) as a reporter. … Charlotte resident Emily Price will be a contestant on “The Price Is Right,” 11 a.m. Wednesday on WBTV (Channel 3). …

Rob Wagman, program director at the old WIBT-FM (“The Beat” 96.1), takes a new job as afternoon host at a contemporary Christian station in Los Angeles. Wagman was most recently at a Top 40 station in New York. He is engaged to former WIBT morning personality Sarah Lee Owensby.

Add another name to our list of long-time Charlotte broadcasters. Ken Conrad, who got into the business as a 17-year-old right out of Garringer High School and does weekends on WKQC-FM (“Q” 104.7), has 33 years in Charlotte radio. He also spent eight years in Dallas, Texas. … CBS Sports Radio, which launched this week on WBCN-AM (1660), has completed its lineup. Chris Moore and Brian Jones will handle evenings and Scott Ferrall’s “Ferrall on the Bench” will air overnight.

Washburn: 704-358-5007.

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