Ron Shiffler, dean of the McColl School of Business at Queens University of Charlotte, has a favorite book he recommends to colleagues and friends.
It’s “How to Get Your Point Across in 30 Seconds or Less,” by Milo O. Frank. The book offers techniques on getting and keeping people’s attention, quickly.
“I have given copies of this book to many, many people,” Shiffler says, “And many, many others need to read it.”
Books he describes as “good, short, practical” reads for students or aspiring entrepreneurs include “almost any book by Harvey Mackay” – including “Sharkproof: Get the Job You Want, Keep the Job You Love ... in Today’s Frenzied Job Market” and “Dig Your Well Before You’re Thirsty: The Only Networking Book You’ll Ever Need.”
Shiffler notes that a favorite book on leadership also gets to the point quickly. T. Ballard Morton’s “Gladly Learn” covers self-knowledge, leadership styles, creativity and how to interact.
It’s a “relatively unknown title,” Shiffler said. “The last chapter in the book is only 10 pages and has an excellent summary of the critical aspects of leadership.” Celeste Smith