Jason Wu’s new label, Miss Wu, launched Monday in select Nordstrom stores and on Nordstrom.com, fulfilling another step in the young designer’s path to a fashion empire. The line has a young, downtown aesthetic, with a significantly lower price point than his ready-to-wear collections.
The 40-piece Spring/Summer 2013 series retails between $195 and $795 – a jump from the prices of his Target collaboration, yet within financial reach of the young women who gobbled up his striped tees and flirty dresses at the retail giant last year.
Wu’s step into the contemporary market is the latest venture for the designer who is one of few who have parlayed the media attention that comes with designing an inaugural bass dress for a first lady into a successful career.
In addition to Michelle Obama, Wu’s garments have been worn by the likes of Diane Kruger, Jessica Pare and Emma Stone, and his Target line sold out within hours of hitting the shelves and being available online.
Wu also worked with a few heavy hitters on his new product, namely stylist Lori Goldstein (Elle’s new fashion editor-at-large, who styled the video lookbook), model Meghan Collison and creative director Patrick Li.
The new pieces include a few Wu signatures with striped knits, bow blouses and a variety of prints.
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