The Republican National Committee gathers this week in Charlotte for the first time since the November election as the party faces a challenging landscape.
Not only did Republicans lose a presidential election theyd long regarded as winnable, the party lost seats in Congress as well as support among women, blacks and Hispanics.
The formal part of the Wednesday-Friday session is expected to go smoothly, as Chairman Reince Priebus is likely to win re-election despite a challenge from Maine National Committeeman Mark Willis.
The nuts-and-bolts types who make up the committee like Priebus, whos credited with improving fundraising and grass-roots organizing.
Hes made sure we have the means to be competitive, said New Hampshire Republican Chairman Wayne MacDonald. Its just hard when youre up against an incumbent president with a billion dollars in the bank.
The real drama will be the introspection, as the people who run the party try to figure out how to remove the stains of 2012. It wont be easy.
Theyre going to discuss findings of the Growth and Opportunity Project, headed by a group of party VIPs Priebus tapped after the election to study long-term strategy in eight areas, including the partys ground game, message, fundraising and lessons learned from Democratic tactics.
Republican troubles, though, go beyond Novembers losses. An NBC-Wall Street Journal poll last week found that 26 percent had a positive view of the Republican Party, compared with 44 percent for the Democratic Party.
Weve allowed ourselves to be tagged as elitist and out of touch, said former party Chairman Michael Steele. Youve got to be willing to talk to people who dont look like you.
The party is also sharply split into distinct camps.
The divide is not only ideological but cultural, the Romney elitists versus the tea party Republicans, said Craig Shirley, an author and conservative activist.
Romney was the 2012 Republican presidential nominee, but the conservatives who dominate the party never warmed to his patrician ways or forgot his centrist history. He then stirred an uproar with his post-election assertion that President Barack Obama had provided gifts to black, Hispanic and young voters.
The tea party also has become a burden in some circles. The grass-roots movement that exploded in 2010 and helped elected dozens of Republicans to Congress seemed to fade last year, hurt by candidates who proved too extreme to win among diverse constituencies.
Party stalwarts are convinced that Republicans can bounce back quickly. They still maintain the biggest House of Representatives majority since World War II, and N.C. Gov. Pat McCrorys win in November gave the party control of 30 governors offices.
Theyre convinced that issues will trend their way, particularly as the national debate focuses on fiscal issues and guns.
Youre going to see a hugely energized electorate that is extremely hostile to the notion of bigger government, predicted David Carney, who was President George H.W. Bushs White House political director.
He argued that once people see taxes going up and Washington doing little to confront the national debt, Republicans will be motivated. And, other Republicans maintain, Americans will warm to congressional Republicans.
Because they control the House, they have a bully pulpit to air their issues, setting the agenda for hearings and debate.
Beyond Washington, Republicans think they have a roster of stars waiting to be embraced, many with crossover appeal. Among them:
• Louisiana Gov. Bobby Jindal, who shot back at Romneys dig that whole blocs of voters were bought off by gifts, declaring, I dont think that represents where we are as a party and where were going as a party.
• New Jersey Gov. Chris Christie, whose leadership after superstorm Sandy helped boost his popularity in a Democratic-leaning state.
• Sen. Marco Rubio, R-Fla., whos leading an effort to overhaul the nations immigration system.
But lurking behind all the promise is still a party that, as Shirley put it, is a mess, losing a foothold in huge swaths of the country.
We seem to only care about a handful of states, Steele said.
Its also a party saddled with what former Secretary of State Colin Powell called the dark vein of intolerance. Romney won 7 percent of the black vote and 27 percent of the Hispanic vote, and two Senate candidates in winnable states were toppled because of what many saw as insensitive remarks about rape.
Among women, Romney lost to Obama by 11 percentage points.
We are not intolerant, MacDonald said. But we need to do a better job of getting our message out and talking with key demographic groups.














