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Calling Southern Designers

Posted: Friday, Jan. 25, 2013

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Rachel Sutherland

Rachel Sutherland has been a professional journalist for 14 years, most recently as the Style Editor for the Charlotte Observer. Her writing and styling work has appeared in newspapers and magazines across the country. She is often a featured guest on syndicated radio programs The Matt & Ramona Show and The Satisfied Life. Find her at www.rachelsutherland.net or email her: rachel@rachelsutherland.net.

Belk department stores has opened the call for it’s Southern Designer competition. Now through March 1 the Charlotte-based regional chain is inviting those who exemplify “Modern, Southern Style,” to enter the Southern Designer Showcase.

The three 2012 winners — Kate Kalsi, Chelsea Charles and Moonshine: A Gentlemen’s Cologne will be available for purchase at belk.com in March.

For 2013, here are a few of the criteria Belk is seeking in its design entries. Full details and application form (including a video from the 2012 competition) can be found here.

WHAT: Belk is looking to partner with Southern designers and add to our numerous collection of brands. Winning designs will be featured in Spring 2014 advertising campaigns and sold at Belk and Belk.com.

DESIGNERS: Must currently live in our footprint of Southern states or have a strong connection to the region.

DESIGNS: Winning designs will match our brand’s identity of Modern. Southern. Style. and be appropriate for Spring 2014.

CATEGORIES: Women’s, Men’s & Kids Apparel, Shoes & Women’s Accessories

Do you have what it takes? I can think of a few designers/brands that I’d like to see enter. Maybe I should give Belk VP Arlene Goldstein a call …

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