• http://media.charlotteobserver.com/smedia/2013/02/08/14/23/1mEg8R.St.138.jpeg|479
    TODD SUMLIN - tsumlin@charlotteobserver.com
    A cake is displayed at The Wow Factor Cakes Wednesday, February 6, 2013. The shop uses Pinterest to market their creations -- and to generate interest in their cake creations. TODD SUMLIN - tsumlin@charlotteobserver.com
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    COURTESY OF THE WOW FACTOR CAKES - COURTESY OF THE WOW FACTOR CAKES
    The Wow Factor Cakes on Park Road uses Pinterest to show off its cakes, like the one here. COURTESY OF THE WOW FACTOR CAKES
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  • http://media.charlotteobserver.com/smedia/2013/02/08/14/23/rNVxx.St.138.jpeg|416
    COURTESY OF THE WOW FACTOR CAKES - COURTESY OF THE WOW FACTOR CAKES
    The Wow Factor Cakes on Park Road uses Pinterest to draw in customers and show off its cakes, like the one here. COURTESY OF THE WOW FACTOR CAKES
    Store
  • http://media.charlotteobserver.com/smedia/2013/02/08/14/23/eu4XA.St.138.jpeg|525
    COURTESY OF THE WOW FACTOR CAKES - COURTESY OF THE WOW FACTOR CAKES
    The Wow Factor Cakes on Park Road uses Pinterest to draw in customers and show off its cakes, like the one here. COURTESY OF THE WOW FACTOR CAKES
    Store
  • http://media.charlotteobserver.com/smedia/2013/02/08/14/23/19UQs.St.138.jpeg|525
    COURTESY OF THE WOW FACTOR CAKES - COURTESY OF THE WOW FACTOR CAKES
    The Wow Factor Cakes on Park Road uses Pinterest to draw in customers and show off its cakes, like the one here. COURTESY OF THE WOW FACTOR CAKES
    Store
  • http://media.charlotteobserver.com/smedia/2013/02/08/14/23/9Ha4X.St.138.jpeg|416
    COURTESY OF THE WOW FACTOR CAKES - COURTESY OF THE WOW FACTOR CAKES
    The Wow Factor Cakes on Park Road uses Pinterest to draw in customers and show off its cakes, like the one here.COURTESY OF THE WOW FACTOR CAKES
    Store
  • http://media.charlotteobserver.com/smedia/2013/02/08/14/23/rhfeA.St.138.jpeg|416
    COURTESY OF THE WOW FACTOR CAKES - COURTESY OF THE WOW FACTOR CAKES
    The Wow Factor Cakes on Park Road uses Pinterest to draw in customers and show off its cakes, like the one here. COURTESY OF THE WOW FACTOR CAKES
    Store
  • http://media.charlotteobserver.com/smedia/2013/02/08/14/23/14ivV4.St.138.jpeg|525
    COURTESY OF THE WOW FACTOR CAKES - COURTESY OF THE WOW FACTOR CAKES
    The Wow Factor Cakes on Park Road uses Pinterest to draw in customers and show off its cakes, like the one here. COURTESY OF THE WOW FACTOR CAKES
    Store
  • http://media.charlotteobserver.com/smedia/2013/02/12/11/07/T19wh.St.138.jpeg|525
    - pinterest.com
    A wedding cake made by Charlotte's "The Wow Factor Cakes" is highlighted on Pinterest.com.
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