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Tips for how your business can use Pinterest

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- pinterest.com
A wedding cake made by Charlotte's "The Wow Factor Cakes" is highlighted on Pinterest.com.

• Use high-resolution photos, caption them and make sure they all link back to your Web site. Just like a good Web page, your Pinterest page should be a crisp, visually arresting representation of your work.

• Start out focused with your field, says Jessica Sanders of Salutations Fine Stationery. Think of it like a virtual resume. Include masterpieces you made and are proud of – be they cakes you designed, invitations you made, flower arrangements you set up, etc. Then, once you’re well represented and your photos are in circulation, you can add other more “inspiration”-type boards with other people’s work.

• Consider watermarking the photos you add to your page. That way, if they are repinned (and repinned again and again), even if the caption changes, the viewers will always see your name.


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