Brandi Tysinger Temple, 39 of Lexington, began Lolly Wolly Doodle in 2008. In 2010, she launched her Facebook store and in just 3 years she has gained over 500,000 followers! Keep reading to see how Brandi got started.
Q. How did Lolly Wolly Doodle begin?
A. In 2008 when I, then a stay-at-home mom, couldnt find cute clothing for my two girls, I decided to put my sewing skills to worka skill my grandmother taught me when I was just a girl.
After buying too much fabric for a pattern, I sewed a few more outfits and set up an eBay store. The stores success escalated quickly and soon I found myself employing family and friends to help fulfill orders.
Then, in 2010 I decided to take a few remnants and put them up on a Facebook page and sell on a first come first serve basis. Before I knew it, my Facebook business was soaring. Two weeks after setting up my Facebook store, I closed the shutters on eBay.
Q. What all do you make?
A. We manufacture clothing for girls and boys as well as accessories such as bows, headbands and fun stuff such as doll clothing in signature Lolly Wolly Doodle fabrics and designs. We also have a few moms items that are a hit!
Q. Where is everything manufactured?
A. The majority of our items, many of which are personalized with monograms and appliques, are made in our plant in Lexington, NC.
Q. Where do you get inspiration for your designs?
A. I am inspired by color, pattern and fun, fresh takes on design. It is now a collaborative effort here at Lolly Wolly Doodle and the inspiration just flows from within these walls!
Q. What has been your favorite outfit?
A. Thats so hard! I could tell you what it is today but then tomorrow will probably be a completely different one!
Q. What sizes do you make and are they made to order?
A. Our sizing ranges from 0-14, depending on the outfit. Because of our unique selling proposition, and the fact that many items are personalized, most are made to order.
Q. Are you sold exclusively online or can we find you anywhere locally?
A. We are sold exclusively online on Facebook, our website and on Twitter.
Q. How is shopping on your Facebook storefront different than your webstore?
A. Our customers tell us that buying from our Facebook page is fun and fast four sales are offered daily and our customers know that orders sell out quickly. They look forward to being delighted daily with new styles and appreciate the quick process. Our website offers a buy-now model, so items are sold there in a more traditional e-commerce mode. It affords our customers the opportunity to explore our line, maybe find their favorites and, if they missed out on a sale one day on Facebook we might offer a similar item on the website.
Q. How did you get that large of a following on Facebook?
A. Most of our growth has been organic. We are so lucky because our fans really love us. We have over 500,000 fans on Facebook, and an unbelievably active community. In any given month 60-70% of our customers are repeat purchasers. Even a brand new customer on average will place two orders within the first month and is likely to still be active even 12-15 months later. We work really hard to stay connected with our customers and to keep delighting them with new styles every single day - that is job one for us - so we are both incredibly grateful and extremely proud of how active our customers are!
Q. Which do you prefer- the Facebook or webstore?
A. Both have their place in our business plans and they complement one another. We like getting the feedback from our customers across our social channels. It lets us know what were doing right and how we can be better.
Q. How are you able to juggle family life vs. growing your business?
A. I am really lucky in that I have support at home and at the office. My husband works at Lolly Wolly Doodle, and we work as a team at home. Without his support and love I truly couldnt do it. My oldest son works here too, so I get to see him throughout the day and my other son (when not playing sports), who is a high school senior, works here after school. The girls love visiting, modeling (and sometimes designing!) and even sewing when I let them! But, the kids all know that they can count on me to be at their soccer games, baseball games & school functions. It isnt easy and finding the balance between being a mom and CEO is the most challenging job of all!