Charlotte resident Mike McGuire is managing partner with tax advisory firm Grant Thornton LLP, one of the world’s largest accounting firms. He said these books offer a lot of insight to young people starting out in business or people considering starting a business:
“Purple Cow: Transform Your Business by Being Remarkable”: What grabbed my attention was the idea of not being wedded to the traditional principles of marketing, but rather setting out to create something that didn’t exist -- that is, a Purple Cow -- which would be so exceptional that the market and your prospective clients would have to take notice. That is particularly appealing to a firm like Grant Thornton...I am intrigued by our firm and its potential to create a culture of client service that is so distinctive that clients and potential clients take notice.
“The Deviant’s Advantage: How Fringe Ideas Create Mass Markets”: Explores people who work outside the normal thinking to create something unique...When wildly successful, the “fringe” idea or product can ultimately become the new normal, just like Steve Jobs did with the iPod and iPad.
“Piloting Palm”: Describes another new idea that went on to not only capture the market’s attention but arguably helped to create a new market for hand-held devices.