Charlotte Motor Speedway officials said new infield corporate hospitality suites – built last year to boost business entertaining opportunities – are such a hit that construction is under way to build more in time for the May races.
Six “Pit Road VIP boxes,” which have open-air seating for 15 and a full 360-degree view of the track, were built last spring as part of $4 million in upgrades at the speedway.
Those suites sold out quickly, according to Dan Farrell, senior vice president of corporate sales. And of the six new ones now under way, four have sold, Farrell said.
Businesses pay $45,000 per year for three-year agreements to host clients and guests in the suites, which include access to an indoor lounge.
Farrell said companies that have signed on include Coca-Cola, Blue Cross and Blue Shield of North Carolina, Charlotte-based car dealership chain Sonic Automotive, Stock Car Steel and Aluminum in Mooresville, Wix Filters in Gastonia, Monroe-based Republic Refrigeration, and Charlotte-based diversified manufacturer Carlisle Cos.
Several other companies are expressing interest in the two available suites after an open house last week, Farrell said. He said the speedway has created a new entertainment platform for businesses to impress customers.
“ ‘What can I do for my customers that they cannot buy?’ … (We’re) providing them with a platform for them to entertain their customers and their employees that’s a very unique and intimate setting,” Farrell said.
Farrell said he doesn’t have a cost estimate for the new suites, but said costs for each are covered after a year and a half into the agreement.