Gov. Pat McCrory will release his budget proposal on Wednesday morning in a news conference with reporters in the State Capitol.
And in a sign of the times whatever they may be McCrorys office announced the announcement by releasing a budget teaser video and posted it on YouTube.
With all the trappings of a campaign commercial, the video features the governor hugging children, signing bills, giving speeches, as increasingly rousing music rises in the background.
Economy, education and efficiency are the guiding principals, McCrory says in the video.
The General Assembly is scheduled to begin discussing the budget on Thursday morning.