Here are some recent best-selling business books from 800-CEO-READ:
• “Awesome/Unawesome” is designed as two short books put together – one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources and public relations, “The Book of Business Awesome” includes case studies of successful businesses that gained exposure through being awesome and effective. The flip side of the book, “The Book of Business Unawesome,” showcases what not to do.
• A journey of surprises, twists, and turns, “The Go-Giver” is a pithy business parable whose theme is that putting the other person first is the key to business success and personal fulfillment.
• The corporate world is filled with executives who have worked hard for years to reach the upper levels of management. But only a handful of them will ever reach the pinnacle – and as executive coach Marshall Goldsmith shows in “What Got You Here Won’t Get You There,” subtle nuances make all the difference. These are small “transactional flaws” (as simple as not saying thank you enough), which lead to negative perceptions that can hold any executive back. MCT
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