July 2014

Pick Up a Copy!

Ann Taylor Concept @ SouthPark Mall

Posted: Monday, Apr. 08, 2013

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Rachel Sutherland

Rachel Sutherland has been a professional journalist for 14 years, most recently as the Style Editor for the Charlotte Observer. Her writing and styling work has appeared in newspapers and magazines across the country. She is often a featured guest on syndicated radio programs The Matt & Ramona Show and The Satisfied Life. Find her at www.rachelsutherland.net or email her: rachel@rachelsutherland.net.

There’s newness brewing in SouthPark Mall: Ann Taylor is expected to open a concept store in Charlotte in early May.

The store, which joins other redesigned stores in Durham, Raleigh, Wilmington and Greensboro, is scheduled to open May 10.

“Our new stores are a reflection of our fashion forward direction – designed to address the needs of today’s women,” Ann Taylor Creative Director Lisa Axelson said in a release. “The stores are light, modern, feminine, and showcase the full collection in a way that makes women feel comfortable and welcome.”

The new boutiques are inspired by a stylish home through crystal chandeliers, modern tufted furniture, floral wall coverings, luxe ottomans, plush carpeting and a proprietary lighting system with flattering backlit mirrors.

The new store will have dedicated stylists available by appointment or on a walk-in basis.

Flattering lighting and stylists? That’s promising for sure.

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