After 110 years in Charlotte, Presbyterian Hospital will officially change its name to Novant Health Presbyterian Medical Center on Wednesday.
All other Novant hospitals, including Presbyterian hospitals in Matthews and Huntersville, will also change their names, uniting under the Novant brand. Presbyterian Hospital Huntersville will be Novant Health Huntersville Medical Center. And Presbyterian Hospital Matthews will be Novant Health Matthews Medical Center.
Presbyterian Orthopaedic Hospital in Charlotte will be Novant Health Charlotte Orthopaedic Hospital. And Rowan Regional Medical Center in Salisbury will be Novant Health Rowan Medical Center.
Old signs have been taken down, and new ones were being installed overnight Tuesday to Wednesday morning, a hospital spokeswoman said.
It’s part of a “strategic branding plan” announced recently by Novant, the Winston-Salem company that owns 13 hospitals in four states, including four in Mecklenburg County.
About 50 of the more than 170 Charlotte-area physician clinics will change their names Wednesday. The rest will convert by the end of August. They’ll adopt the Novant name, following the same pattern. For example, Blakeney Family Physicians in Ballantyne will become Novant Health Blakeney Family Physicians.
Novant CEO Carl Armato said the move will make it clear that the hospitals across the four states, as well as affiliated doctor offices and outpatient facilities, are part of Novant.
The private, nonprofit system was created in 1997 with the merger of Presbyterian Healthcare in Mecklenburg and Carolina Medicorp of Winston-Salem. Over the years, it has grown into a system with $3.5 billion in annual operating revenue.
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