A few weeks ago, while thumbing through the April issue of GQ magazine, I became frustrated. All the men in the advertisements and fashion spreads looked the same skinny.
I was looking for clothing pictures for a look book I was creating for a male client. The images in the magazine didnt represent my client. Hes not tall or rail thin. As I continued to read I realized that some men must get aggravated looking at fashion magazines too. All men dont have a 26-inch waist, yet page after page that was all I saw.
I buy clothing for my male clients, and as a part of my job I read mens fashion magazines regularly. It never occurred to me that men have to look at the same stereotypical images in magazines that women do.
Ill admit I love looking at the sexy underwear ads featuring David Beckham, but I dont know many men who are shaped like he is.
While I love the clean lines, bright colors and slim cuts of the slacks, jackets and shirts for spring, the average man has a waist of about 38 inches. It would be challenging for most to pull off those looks day-to-day.
Everywhere we turn were all being coaxed visually in some sort of way to conform to a certain look. Women have been facing body-image issues with fashion and beauty for many years. Men face similar challenges, yet we dont talk about it. We should.
When Im out and about shopping for clients, I notice a lot of men like to buy what they see. Many dont take into consideration some of the basics:
Will the style look good on me?
Does this color work with my complexion?
Is this style appropriate for my age?
I see a lot of men with the wrong physique trying to squeeze into skinny- or slim-fit jeans, and thats wrong. I teach my clients to invest in clothes that fit their body type.
I asked a guy friend what he thought. He said magazines do influence what he buys. He admits most of the clothes dont fit, so he buys a larger size then takes them to be tailored.
Womens magazines such as Instyle and Marie Claire are improving their take on women of various sizes with monthly features for fuller figures including fashion tips and trends. Its only logical.
Hopefully mens magazines wont be too far behind.
Lashawnda Becoats is a certified life coach. firstname.lastname@example.org
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