Plans for a Spanish TV station in Charlotte are moving ahead.
Norberto Sanchez’s Norsan Media – which controls WGSP-FM (“Latina” 102.3), Spanish oldies WXNC-AM (“Pepe” 1060, 1310), WOLS-FM (“La Raza” 106.1) and the weekly newspaper Hola Noticias – has agreed to purchase a low-power television station on Channel 16.
Licensed to Regal Media of New York and airing religious programming, the station is being sold for $270,000 to Norsan, according to federal regulatory filings. Approval from the Federal Communications Commission is expected within weeks.
Sanchez says he is in negotiation with Spanish television networks for an affiliation agreement.
Low-power TV stations were authorized by the FCC in the 1980s to serve as small-area broadcasters or carry booster signals for distant stations. Typically, they have a reach of about 20 miles, depending on power, and can be picked up on regular televisions via antenna.
Unlike the case with major broadcast stations, cable and satellite providers are under no obligation to carry low-power stations. But by offering local news and content, Sanchez says, he hopes to interest Time Warner Cable and other carriers in the region in carrying the signal.
Sanchez says his radio, digital and newspaper sales staff in the company’s headquarters on East Independence Boulevard would be trained to sell television ads, too. Already, he says, some advertisers have indicated an interest in buying ads on the new station.
While the company has not settled on a model for newscasts, Norsan’s radio and newspaper staffs would probably be used to generate content. In addition to the 20,000-circulation Hola Noticias, Norsan is in a partnership with the Spanish weekly QuePasa Mi Gente.
Charlotte’s Hispanic population percentage has nearly doubled over the last decade to 13 percent. According to census estimates, Hispanics in Charlotte total about 96,000 people, more than the total population of Asheville.
Norsan Media is a subsidiary of Atlanta-based Norsan Group, which operates restaurants and a meat-packing and distribution plant.
Yes, that was Debi Faubion’s voice you heard. Faubion, a prime anchor at WSOC (Channel 9) for two decades before retiring in 2009, is doing commercials that started airing this week on WLNK-FM (“Link” 107.9) for the flooring company 50 Floor. Faubion will also be leading travel expeditions for Channel 9 viewers this summer to Ireland and the Canadian Rockies. …
Beginning 4 p.m. Sunday, WFAE-FM (90.7) will add “TED Radio Hour” hosted by Guy Raz to the weekend lineup. Program director Dale Spear says the program is an intriguing hour that looks at new ideas from various perspectives and is gaining in popularity on NPR. …
A Charlotte-based Wake Forest School of Business student will get to ask questions of investor Warren Buffett during a Fox Business Network round-table hosted by Liz Claman airing 9:30 a.m. Monday.
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