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Business Bookshelf Reads making the rounds

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Popular business books

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  • Top sellers:

    Contagious: Why Things Catch On

    Jonah Berger

    Simon & Schuster, 256 pages.

    Money Flow: How to Make Money Your Friend and Ally, Have a Great Life, and Improve the World

    Ana Weber and Shel Horowitz

    Morgan James Publishing, 179 pages

    What’s the Future of Business: Changing the Way Businesses Create Experiences

    Brian Solis

    John Wiley & Sons, 218 pages



Here are recent best sellers from 800-CEO-READ:

• In “Contagious,” Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

• “Money Flow” explores our feelings about money, how most people allow money to enslave them either by craving it or fearing it, and how it’s possible instead to make money a friend and ally — a partner in achieving your life goals and your goals for the world that does not control you, but aids you.

• “What’s the Future of Business” explains why experience is everything and how the future of business will come down to shared experiences. Solis aligns the tenets of user experience with the concepts of innovative leadership to motivate readers to rethink business models and customer and employee relationships.

MCT

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