Here are recent best-sellers from 800-CEO-READ, which compiles a regular listing of best-selling business books:
• Using the same actionable, hands-on strategies C. Richard Weylman has used to help companies of all sizes grow in the toughest conditions, “The Power of Why” is the new manual for business survival and growth. When customers decide where to buy, they ask: Why should I do business with this company? Will it solve my problem today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front, unconditional and unqualified.
• Using his own pioneering research as the Wharton School’s youngest tenured professor, Adam Grant shows that these “Give and Take” styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries.
• In “Reinventing You,” Dorie Clark provides a step-by-step guide to help people assess, build and reinvent their personal brands. Whether readers are still building their career or are on the road to reinvention, a personal brand is the ticket that will lead to success. MCT
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