Here are recent best-selling business books from 800-CEO-READ:
“Ctrl Alt Delete”– Mitch Joel, one of the world’s leading experts in new media, warns that the time has come to reboot and to start re-building your business model. If you don’t, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years. Joel explains the convergence of five key movements that have changed business forever.
“Great by Choice” – Ten years after the worldwide bestseller “Good to Great,” Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, Collins and colleague Morten T. Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.
“Outside In” – Companies pay lip service to “delighting customers” while simultaneously disappointing them at every opportunity. Turning customers into passionate fans is a cheap and incredibly powerful way to boost profits – but to do it, you have to see your business the way your customers do. This shift requires a new way to manage: from the outside in. MCT
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