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Business Bookshelf Reads making the rounds

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Must-read business books

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    Top sellers:

    Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

    Jackie Huba

    Portfolio, 224 pages

    The Plateau Effect: Getting from Stuck to Success

    Bob Sullivan and Hugh Thompson

    Dutton Books, 320 pages

    The Go-Giver: A Little Story about a Powerful Business Idea

    Bob Burg and John David Mann

    Portfolio, 144 pages



Here are some recent best-selling business books from 800-CEO-READ:

•  In “Monster Loyalty,” an acclaimed marketing expert pinpoints the loyalty strategies behind Lady Gaga’s unique path to success. Marketers have been awed by her unconventional customer loyalty strategy. She has methodically built a grassroots base of what she calls her “Little Monsters” – passionate fans who look to her not just for music but also for joy and inspiration.

•  “The Plateau Effect” is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life – from diet and exercise, to work, to relationships. This book shows how athletes, scientists, therapists, companies and musicians around the world are learning to break through their plateaus.

•  “The Go-Giver” tells the story of an ambitious young man named Joe who yearns for success. Joe seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. In the next week, Pindar introduces Joe to a series of go-givers: a restaurateur, a CEO, a financial adviser, a real estate broker and the “Connector,” who brought them all together. MCT

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