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New airport advertising company hopes to grow revenue

A new company specializing in transit advertising has assumed the advertising contract for Charlotte Douglas International Airport, and plans to invest $1.5 million in modernizing the the advertising travelers see at the airport.

Titan said it will spend half of that money on digital advertising in the airport. The company will also “rebuild all displays in the Airport to standard industry sizes in order to attract greater numbers of local, regional and national advertisers,” the company said in a statement.

When the projects are complete, Titan hopes to double advertising revenue for the airport. Airport advertising was formerly managed by the Charlotte Regional Visitors Authority.

Titan also oversees advertising for the Charlotte Area Transit System.

Portillo: 704-358-5041 On Twitter @ESPortillo
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