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Business Bookshelf Reads making the rounds

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Business bookshelf: Reads making the rounds

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  • Top sellers:

    Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

    Joey Reiman

    John Wiley & Sons, 238 pages

    The $10 Trillion Prize: Captivating the Newly Affluent in China and India Harvard Business Review Press

    Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael and Simon Targett

    Harvard Business Review Press, 336 pages

    Positive Dog: A Story about the Power of Positivity

    Jon Gordon

    John Wiley & Sons, 128 pages



Here are some popular reads from 800-CEO-READ:

•  “Story of Purpose”- Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, this book details a proven methodology for businesses of all sizes to build a purpose-inspired organization and positively affect employees, customers and the bottom line.

• “The $10 Trillion Prize” - Silverstein and his Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones and appliances, these consumers are eager for more products and services. It’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

•  “Positive Dog”- An inspiring, heartwarming story that not only reveals the strategies and benefits of being positive but also an essential truth for humans: Being positive doesn’t just make you better. It makes everyone around you better. MCT

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