Here are some popular reads from 800-CEO-READ:
• “Story of Purpose”- Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, this book details a proven methodology for businesses of all sizes to build a purpose-inspired organization and positively affect employees, customers and the bottom line.
• “The $10 Trillion Prize” - Silverstein and his Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones and appliances, these consumers are eager for more products and services. It’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.
• “Positive Dog”- An inspiring, heartwarming story that not only reveals the strategies and benefits of being positive but also an essential truth for humans: Being positive doesn’t just make you better. It makes everyone around you better. MCT
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