Rock the lunchbox |

Rock the lunchbox

Organic food leaders Annie’s, HONEST Kids, Organic Valley and Stonyfield have teamed up to bring parents Rock the Lunchbox, a free online resource that delivers ideas, inspiration and nutritional advice to improve packed lunches that are not making the grade.

In a recent survey conducted online by Harris Interactive on behalf of the four brands, among 1,066 U.S. students in grades 3-12, 54% gave their lunch on a typical school day a “C” grade or lower.

To tackle these challenges and beat the lunchtime blues, they created the site just in time for back to school. The Rock the Lunchbox website includes:

  • more than 100 lunch ideas for what to pack, including gluten-free, nut-free and vegetarian choices
  • informative, short video clips by parents that explain how to keep menus creative, packing time short, and involve kids and more
  • ideas for staying connected to children during the day via notes and lunch box messages
  • the ability for parents to share their lunch preparation tactics and learn from other parents
  • shareable savings of up to $2.00 with coupons from Annie’s, HONEST Kids, Organic Valley and Stonyfield
  • Check out the site, get inspired, and see if you can get an "A" for lunch-packing!

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