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4 steps to a great business presentation

By Jennie Wong
Jennie Wong
Jennie Wong, Ph.D., is a nationally syndicated columnist, executive coach, and the creator of the product quiz website www.ABorC.com.

You’ve made it onto the short list for that big contract and the client wants you to present your proposal to the executive committee. Or the leader of your networking group has offered you a spotlight presentation at next month’s luncheon. Or you get the chance to informally pitch your new business concept to an angel investor over coffee.

What do you do next?

If it has been a while since your last business presentation, here are four steps that will have you up to speed in no time.

Get grounded

No matter whether you’re starting with a blank page or sifting through a pile of marketing collateral, begin your process by setting a solid foundation for your talk. Geni Whitehouse, author of “How to Make a Boring Subject Interesting,” advises answering the following questions:

• Why am I speaking?

• What do I know about the audience?

• What am I trying to accomplish?

• What do I want people to walk away knowing?

• What should they do after they hear my words of wisdom?

• Why does my audience care about this?

If you’re unclear about any of these, make it your mission to find out. A little homework upfront can save you from missing the mark with your audience and wasting a valuable opportunity.

Get organized

As a former speech teacher, I still believe in “Tell them what you’re going to tell them. Tell them. Then tell them what you told them.” In other words, be sure to include a preview of your content at the beginning and a review at the end.

Here’s an example of what to say: “I’ll begin by sharing some information about the size of the problem, then describe our proposal for solving it. I’ll conclude by comparing our solution to our competitors, so you can see where we agree and where we differ.”

Giving this type of road map accomplishes several things. First and foremost, it forces you, as the presenter, to logically group your thoughts. Second, it establishes credibility with the audience by demonstrating an organized approach. Third, it enhances your listeners’ comprehension and retention of the material by providing a larger context for the information.

Get visual

Many business presentations, especially more formal ones, involve the use of visuals. Most commonly, these are slides that are either projected or printed, or both.

Resist the urge to fill your slides with text. Once upon a time it was cool to simply throw your outline up on the screen; nowadays, that’s passé. Carmine Gallo, writing for Forbes.com on “The End of PowerPoint as We Know It,” recommends ditching slides that are “dull, wordy, and overloaded with bullet points. Image-rich presentations work effectively because pictures appeal to the right hemisphere of the brain – the emotional side.”

Images are also a great way to inject humor into your presentation, e.g., selecting a single cell cartoon that illustrates a comic take on the problem at hand. (Dilbert, anyone?). Update your visuals with custom photography, well-chosen stock images, and graphics that enhance your message and put your outline and bullet points where they belong – in your speaker notes.

Get your game face on

Athletes have been using positive visualization for decades now, so why not presenters? Both are high-performance situations with plenty of eyeballs watching, so consider borrowing a page from sports psychology.

Make sure to give yourself 10 minutes of quiet focus before you’re due to speak. Picture yourself walking into the room and starting your speech with energy and charisma. Mentally walk through your presentation, and see yourself giving your ideal performance right through to a strong and confident finish.

Or put more simply, in the words of Dan Black, veteran speaker’s coach and director of Charlotte-based e-learning company Tortal, “Relax – no one in the audience knows how it’s supposed to go.”

Jennie Wong, Ph.D., is a Charlotte-based executive coach, author of “Ask the Mompreneur,” and founder of the social shopping site CartCentric.com. Follow her on Twitter @DrJennieWong.
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