Are you a business owner with experience to share? Or maybe an expert consultant-type with advice to give? "Ask the Mompreneur" is looking for guest bloggers with practical tips on entrepreneurship, including all phases and aspects of starting and growing your company.
Previous topics covered include:
- Advice on making the most of business directories from the creator of Vend Raleigh
- Mompreneur trends from the perspective of the Huggies Mominspired grant program for inventors
- Steps for setting up your company’s first 401(k) plan from the team at NerdWallet
- A checklist on office safety from the former head of OSHA
- Tips on communicating with millennials from a generational expert
Guest blogging is a great way to market your company and build your reputation. Every blog owner has a slightly different process, and here's mine:
- Guest blogging is ideally a partnership, and potentially a long-term relationship. Bloggers and editors need content on a regular basis to “feed the beast,” and in return, we can offer excellent exposure. Great guest bloggers can pitch me ideas as frequently as once a year, and may receive mentions or quotes in other pieces.
- The first step in approaching someone for a guest blog is read at least 2 or 3 of their recent pieces, and to tailor your pitch to their typical content and format. There’s nothing less inspiring than receiving a cold pitch from someone who doesn’t understand your niche. For example, I cover small business advice and related issues. You could pitch me a piece on tricks for work life balance or how to overcome your fear of public speaking, because those are a related topics and useful to business owners, but I probably won’t bite on reviewing your new product.
- The second step is crafting your pitch to emphasize quality content. It’s already understood that you’re doing this to market your business. The way to do that is not to push your service or product in every paragraph, but rather offer valuable information that builds credibility and trust. It is appropriate to mention your business as an example. Some bloggers confine promotional information to the introduction, sidebar, or blurb at the end.
- Once you’ve been offered a guest blog, the third step is to agree on an outline. I find this saves everyone time and potential frustration. Writing can be a time-consuming process, so I like to maximize everyone’s effort by making sure we have a working headline and 3 main points before I let someone start writing. Even if the blogger you are working with doesn’t do this, it never hurts to send a few bullet points before you start composing.
- Fourth, send clean copy. This means doing a word count, spell check, and proofreading at a minimum. The guest blogs I post are generally a minimum of 500 words. I also recommend a technique that I use, which is reading my copy out loud before hitting “send.”
- Fifth and finally, expect to be edited. In general, the posted version of your piece should reflect what you intended to say. If something substantive has been misrepresented, then the nice thing about online content is that you can always ask for little tweaks after something has been posted.
If these guest blogging steps sound like something you’d like to do, please email me at “thejenniewong” at gmail.com with a brief summary of the advice you feel would be of value to aspiring and current entrepreneurs and your qualifications for giving that advice. Bonus points for including your suggested headline and 3 main points!
Jennie Wong, Ph.D. is a business coach and the creator of CartCentric.com, an online tool for getting product recommendations from family and friends.