Save Money in this Sunday's paper

Countdown to College


More ways to say ‘Why I love this college’

By Lee Bierer
Lee Bierer
Lee Bierer is an independent college adviser based in Charlotte.

More Information

  • It’s College Application Week

    North Carolina College Application Week is Nov. 18-22. The goal is to provide every graduating high school senior the opportunity to apply to college online through Special focus is placed on students who would be the first in their families to attend college and students who otherwise may not have seriously considered attending college.

    During this statewide event, all 110 North Carolina colleges accept the College Board fee waiver in lieu of an application fee for students who qualify. Typically students who receive the SAT or ACT fee waiver also qualify for the College Board fee waiver. See your high school counselor for more information. Additionally, many of North Carolina’s colleges waive their application fee for all North Carolina graduating seniors that week.

Robert Cronk, author of “Concise Advice: Jump-Starting Your College Admissions Essays” ( took issue with some of my advice in last week’s “Why this college?” column.

I suggested that students respond to colleges asking that question by demonstrating that they have done their homework: They should write part of their essay about why the college is a good academic fit for them by delineating special programs and specific classes that interest them. I still believe that is good advice but he made some valid points.

Cronk shared this. “So many times, the “Why this school?” essay will go on about how awesome the school is, how great the faculty is and how unbelievable certain programs are. And that’s so wrong.” He offered four great ideas:

• Make the essay about YOU. Schools don’t need or want to hear accolades about themselves. They want to know why their school would be a good fit for YOU.

• Cronk is not a fan of oozing adoration where students frequently come off as being blindly in love with a college. He says to never say things like “I’ve wanted to go the Great State since I was 2 years old.” Or “Going to Great State would be the culmination of a lifetime dream.” He even suggests being a little aloof and saying something like “I wondered if Great State would be a fit, so I investigated…”

• It’s all about the approach. Cronk shares what he calls a “crude analogy.” He says, “Imagine that the school is a classmate of the opposite sex that you really would like to hang out with. How would you approach that person? Would you walk up and say “You’ve been my dream since second grade”? Of course not. It would be a turn-off and you would come across as a little nutty and desperate. And you know desperate does not work. What would work is… “Hey, I love sci-fi movies and I heard that you might also.” A little cool and casual might win the day.”

• Students shouldn’t feel compelled to talk about the college as if it were “love at first sight.” An essay where a student writes about how the school grew on them after their visit or after their research will be much more convincing.

Another tip I’d like to add is to show the college how you’ll make a difference on their campus. Students who can demonstrate what they’ll contribute to student life are more attractive candidates.

Bierer is an independent college adviser based in Charlotte. Send questions to:;
Hide Comments

This affects comments on all stories.

Cancel OK

The Charlotte Observer welcomes your comments on news of the day. The more voices engaged in conversation, the better for us all, but do keep it civil. Please refrain from profanity, obscenity, spam, name-calling or attacking others for their views.

Have a news tip? You can send it to a local news editor; email to send us your tip - or - consider joining the Public Insight Network and become a source for The Charlotte Observer.

  Read more

Quick Job Search
Salary Databases