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Fly Ty joined Artie Goins’ show this week

By Mark Washburn
Mark Washburn
Mark Washburn writes television and radio commentary for The Charlotte Observer.

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  • Charlotte Newscasts

    Estimated number of viewers during key newscasts in November sweeps and percentage change from last year.

    6 AM
    6 PM
    10 PM
    11 PM

    *As compared with the same newscast in Nov. 2012, which was carried on sister station WMYT.

    Source: Nielsen.

    Washburn’s analysis: In a network swap this year, Fox moved to WJZY (Channel 46) and the CW network moved to WCCB (Channel 18). Fox prime-time shows have more than three times as many viewers as the CW does, meaning the fortunes sagged for WCCB (it lost 71 percent of its prime-time audience) and rose for WJZY (up 124 percent).

    Despite that, WCCB has managed to hold on to two-thirds of its 10 p.m. news viewers, once again signaling that Charlotte is a city of news loyalists – they tend to change channels to follow their favorite.

    WCCB has also improved the CW’s numbers in Charlotte: A year ago, the CW drew an average of 16,000 viewers during prime time; this year it is drawing 19,000, an increase of 19 percent.

    For Fox, the station switch has meant a loss: last year on WCCB the network drew an average of 56,000 prime-time viewers; this year on WJZY it’s 37,000, down 34 percent.

    Channel 9’s 10 p.m. newscast on WAXN (Channel 64) anchored by Natalie Pasquarella is the big winner at 10 p.m., particularly in the advertiser-preferred age demographic of 25-54, where it is up 78 percent.

Two of Charlotte’s best-known radio personalities have teamed up – Fly Ty joined Artie Goins on her “Artie in the Afternoons” show this week on WBAV-FM (“V” 101.9).

If you’re lucky, maybe sometime you will hear them talk about how they got into the business.

Goins was on a track for medical school when she took a broadcast course as an elective in 1990 at Johnson C. Smith University. One day Frankie Darcell, then music director at WPEG-FM (“Power 98” 97.9) and now a disc jockey in Detroit, came to speak to the class. Goins asked a question, and Darcell asked her to stick around afterward to chat.

Darcell instantly liked Goins’ rich voice and offered her an internship at “Power 98.” Goins said no thanks – she wasn’t interested in radio, plus she’d already lined up an internship at Carolinas Medical Center.

Darcell was insistent. Darcell said if Goins took the radio internship and still wasn’t interested in the business at the end, she would pay the tuition for Goins’ next semester.

Goins took her up on the offer and Darcell didn’t have to pay any tuition. After Goins graduated in 1993, she went on to a variety of positions at “Power 98” before transferring to sister station WBAV-FM six months ago.

Through the years, she met all the talent that came through the station, including some kid named Derrick Jacobs who showed up in 1995 to do skits on the morning show.

After graduating from Myers Park High School in 1990, Jacobs went into the barbering business with his brother in north Charlotte. They cut the hair for lots of personalities at “Power 98,” including Nate Quick and B.J. Murphy. He bugged them about getting into radio.

One day he called into Murphy’s “Breakfast Brothas” show impersonating a flamboyant gay character he called Tyrone. He talked about Dennis Rodman’s new hair color and was hilarious.

Murphy came in later that day for a haircut. Jacobs asked him about Tyrone. Pretty funny, Murphy said. It was me, confessed Jacobs.

Pretty soon Jacobs was coming to the studio to do Tyrone, who had a regular segment called, “How do you know if you are ghetto?”

“If you dye your hair with red Kool-Aid, then you are ghet-to!” went one of Tyrone’s skits.

He developed other characters such as Booty Green, the black cowboy, and the deep-voiced Rev. Sweet Willie Brown, a bootleg preacher.

One day someone in management scolded him for not coming in early enough to make the beginning of the show. He had to tell them that he didn’t really work there.

“I was working every day for six months without getting paid,” said Jacobs.

In 1996, CBS Radio hired him (it was for $12,000 a year, but had medical benefits) and co-host Tone X gave him the nickname Fly Ty.

When Murphy took a job in Dallas in 2004, he took Jacobs along as co-host. Jacobs returned to Charlotte in 2010 and went to work for the Radio One-owned stations here until his contract was up six months ago.

Does Goins, 44, ever regret taking that detour on the way to medical school? “Radio got right in my blood,” she says. “It’s electrifying.”

And how does Jacobs, 41, like having a new partner? “She’s got golden pipes,” he says. “With Artie, it’s always been instant chemistry.”

Media Movers

Meteorologist Tera Blake departs from WCCB’s (Channel 18) “News Rising” after six years to take a job at the ABC affiliate in Cleveland. … Anthony Flores joins WJZY (Channel 46) as sports director. He comes from the NBC affiliate in Fresno, Calif. …

Also joining WJZY are digital journalists Robin Kanady, moving up from WSPA, the CBS affiliate in Spartanburg; assignment editor Lauren Ratcliffe, a producer from the Charlotte-based NBC News Channel; and Union County reporter David Sentendrey from the Monroe Enquirer-Journal. …

Independence High School grad Ryan Dorsey has landed a role on the first episode of the new TNT series “Mob City” as the young Sid Rothman. Dorsey has also had roles on NBC’s “Parks and Recreation” and TNT’s “Southland.” … Andrew Westney, a writer for the Charlotte-based Sports Business Journal, has been chosen as a contestant on the “Jeopardy!” Battle of the Decades Tournament, which starts Feb. 3. Westney won the “Jeopardy!” Teen Tournament in 1991 and will represent the first decade of the syndicated version of the show. …

WRCM-FM (“New Life” 91.9) will add a transmitter at 88.3 FM in Boiling Springs to simulcast the station’s signal and reach listeners from Spartanburg to Rutherfordton. It should launch near the end of February, says Joe Paulo, WRCM general manager, and increase the range of the station’s coverage by 55 percent. …

Regional Emmy nominees include in sportscast, Christopher Clark of WCNC; in sports segment, Maxwell Brooke, Alex Farmartino, Robert Reichley, Jeremy Williams, Rodney Rogers of Raycom Sports; in sports series, David Barringer, Williams, Farmartino, Reichley, Chris Duzan, Richard Brooke, Maxwell Brooke of Raycom and Rob Paul, Tiffany Wright, Michael Maciejewski, Jed Dorton, Nathan Bishop of WSOC; Williams, Richard Brooke, Maxwell Brooke, Duzan, Reichley, Cory Alexander of Raycom; in live game, Reichley, Roy Alfers of Raycom and Randy Stephens, Rohan Backfisch, Scott Zachry, Tom Huet of Fox Sports South; in weather, Jeremy Markovich, Mike Hanson, John Wendel, John Gray, Meghan Danahey, Larry Sprinkle of WCNC; in documentary, Markovich, Gray and Watson of WCNC; in arts, Matt Hammond of WCNC; in magazine, two nominations for Carl White of Life In The Carolinas TV; in magazine, Williams, Maxwell Brooke, Richard Brooke, Duzan, Thomas Kane, David Barringer of Raycom and Kevin Marlow, John Carter, Christine Nelson of WBTV. Winners will be announced in January.

Washburn: 704-358-5007
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