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Statistically speaking: 3.3 million “like” Small Business Saturday

Consumers who were aware of Small Business Saturday, which was Nov. 30, spent $5.7 billion with small businesses that day, according to a 2013 Small Business Saturday Consumer Insights Survey. Here’s more from the report.

352,000Number of November tweets supporting Small Business Saturday.

3.3 millionNumber of “likes” on Small Business Saturday’s Facebook page.

346,000 Free online tools and materials that were accessed by small-business owners to spread the word about the shopping day.

46 Percent of consumers who were aware of Small Business Saturday shopped that day.

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