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Electrolux rolls out new mobile kitchen

By Eric Frazier
efrazier@charlotteobserver.com
  • http://media.charlotteobserver.com/smedia/2013/12/12/18/28/LJR1H.Em.138.jpeg|209
    David T. Foster, III - dtfoster@charlotteobserver.com
    Executive Chef Jean-Pierre Marechal, left, of the Charlotte Marriott City Center shares a laugh with Anne Aultman at the Electrolux headquarters on Thursday as part of an employee sneak peek at the company’s new folding mobile kitchen. Electrolux will be launching a new 40-foot mobile kitchen featuring its state-of-the-art home appliances. The sleek, modern kitchen unfolds to reveal a 550 square foot working kitchen and then easily folds back into shipping container for transportation. Electrolux is giving entertaining and cooking enthusiasts from across the country the opportunity to experience its appliances as the company will take the kitchen on the road for tours. Consumers will be able to test the company’s latest innovations and designs as well as shop and order appliances from their favorite online appliance retailer while in the kitchen. The kitchen will make its public debut at Carolina Panthers’ Dec. 22 game, before embarking on a yearlong national tour.
  • http://media.charlotteobserver.com/smedia/2013/12/12/18/28/xuNk4.Em.138.jpeg|193
    David T. Foster, III - dtfoster@charlotteobserver.com
    Electrolux employees file through the company’s new folding mobile kitchen at company headquarters on Thursday. Electrolux will be launching a new 40-foot-long mobile kitchen featuring its state-of-the-art home appliances. The sleek, modern kitchen unfolds to reveal a 550 square foot working kitchen and then easily folds back into a shipping container for transportation.

Electrolux is taking its newest appliances on tour, courtesy of a 40-foot mobile kitchen built out of a shipping container.

Electrolux officials announced their new mobile kitchen Thursday at the corporation’s North American headquarters in Charlotte’s University area. They showed off the 8-foot by 40-foot container that has been transformed into a state-of-the-art kitchen.

It features a refrigerator, range and cooktop, double ovens, dishwasher and washer and dryer. Built by Charlotte-based Boxman Studios, it unfolds to create nearly 550 square feet of showroom space.

It will travel the country starting in January, giving consumers a chance to view cooking demonstrations, enter cooking contests, and also get cooking advice and recipes.

“We are thrilled to be able to bring our Lux Kitchen to home chefs around the country,” said John Weinstock, an Electrolux vice president. “The kitchen has always been the heart of the home, and this allows us to invite consumers into ours.”

The kitchen will be on display at the Dec. 22 Carolina Panthers home game against the New Orleans Saints. Eric Frazier

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